Content Design Lead: AI-Powered, Strategic UX Architect

dunnhumby Ltd.; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Flexible benefits allowance

Private medical cover

Pension plan

25 days leave

Job summary

dunnhumby in London is seeking a Content Design Lead for a 12-month fixed-term contract. You will shape content across help documentation, in-product guidance, and interaction content to support intelligent, scalable product experiences.

Lead information architecture and content systems, define AI-powered content strategies, and collaborate with Product, Design, Engineering, Research, Data and AI teams to align content with business goals.

Qualifications

• Significant information architecture experience, including designing taxonomies, metadata, navigation models, ontologies or structured-content systems for complex digital products.
• Advanced content design expertise across end-to-end product journeys, complex information and interaction patterns.
• Experience shaping AI-powered content experiences, such as conversational interfaces, prompt design, agent experiences, retrieval experiences or AI-assisted content workflows.
• Understanding of semantic content and how content structures connect with data models, search, retrieval and product architecture.
• Experience defining AI-content quality measures, evaluation criteria or governance, with a strong approach to accuracy, safety, digital accessibility and human oversight.
• Systems thinking that connects individual content decisions to reusable patterns, design systems, content operations and the wider product ecosystem.
• Collaborative leadership and strong influencing skills across Product, Design, Engineering, Research, Data and AI disciplines.
• Evidence-led practice, using research, analytics and experimentation to improve content and demonstrate impact.

Responsibilities

• Lead content strategy and design across complex digital products, moving between strategic direction and hands-on delivery.
• Architect information structures, taxonomies, metadata models and structured-content approaches that support discoverability, reuse and consistent experiences across products, headless CMS platforms and digital adoption tools.
• Shape AI-powered experiences, including conversational journeys, prompts, agent behaviours, response patterns and human hand-offs.
• Define evaluation frameworks for AI-generated and agent-delivered content, covering usefulness, accuracy, safety, digital accessibility, consistency and user trust.
• Align content with semantic and data layers, partnering with Product, Design, Engineering, Research, Data and AI colleagues.
• Establish scalable content operations, using appropriate AI-assisted workflows while maintaining editorial standards, governance and meaningful human oversight.
• Develop standards and reusable patterns for terminology, help, guidance, interaction content and structured content across the product ecosystem.
• Use evidence from research, analytics, experimentation and continuous discovery to improve user and business outcomes.

Skills

Information architecture

Content design leadership

AI content design

Collaboration across Product Design E+

Taxonomies & metadata

Structured content

Tools

Headless CMS

Job description

dunnhumby in London is seeking a Content Design Lead for a 12-month fixed-term contract. You will shape content across help documentation, in-product guidance, and interaction content to support intelligent, scalable product experiences.

Lead information architecture and content systems, define AI-powered content strategies, and collaborate with Product, Design, Engineering, Research, Data and AI teams to align content with business goals.