Interim Content Design Lead

Go Fractional; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid Working

Flexible Benefits Allowance

Private Medical cover (Vitality)

Pension up to 7.5% matching

25 days annual leave + birthday off

Job summary

dunnhumby is seeking a Content Design Lead to evolve content design as a strategic product capability, shaping clear, trusted and scalable experiences that help users make better choices with confidence.

You’ll define information architecture, taxonomy, and structured-content strategies for AI-powered and human-facing experiences, partnering across product, design and engineering to deliver measurable outcomes.

Qualifications

• Significant information architecture experience with taxonomies or structured-content systems.
• Advanced IA and content design across end-to-end journeys and complex information patterns.
• Experience shaping AI-powered content experiences (conversational interfaces, prompts, AI workflows).
• Understanding semantic content and how structures connect with data models, search and product architecture.

Responsibilities

• Lead content strategy and design across complex digital products.
• Architect information structures, metadata models and structured-content approaches.
• Shape AI-powered experiences including conversational journeys and prompts.
• Define AI-content quality measures, evaluation criteria, governance and accessibility.
• Align content with semantic and data layers with cross-functional partners.
• Establish scalable content operations using AI-assisted workflows and governance.
• Develop standards and reusable patterns for terminology and content across the product ecosystem.
• Use research, analytics, experimentation to improve user and business outcomes.

Skills

Information architecture

Taxonomies

Metadata

Structured content

AI content design

Product journey design

Stakeholder collaboration

Evidence-driven

Job description

About the Role

As Content Design Lead, you’ll lead the evolution of content design as a strategic product capability, shaping clear, trusted and scalable experiences that help users make better decisions with confidence.

You’ll set direction for help documentation and in-product guidance, terminology, taxonomy and interaction patterns, ensuring they work together across human-facing, AI-powered and agentic experiences. You’ll connect content practice to product strategy, business goals and measurable outcomes.

This is a 12-month fixed-term contract.

What You'll Be Doing

You’ll lead Content Design from early problem definition through delivery, establishing the information architecture and content systems needed for intelligent, scalable product experiences.

• Lead content strategy and design across complex digital products, moving between strategic direction and hands‑on delivery.
• Architect information structures, taxonomies, metadata models and structured‑content approaches that support discoverability, reuse and consistent experiences across products, headless CMS platforms and digital adoption tools.
• Shape AI‑powered experiences, including conversational journeys, prompts, agent behaviours, response patterns and human hand‑offs.
• Define evaluation frameworks for AI‑generated and agent‑delivered content, covering usefulness, accuracy, safety, digital accessibility, consistency and user trust.
• Align content with semantic and data layers, partnering with Product, Design, Engineering, Research, Data, AI and technical architecture colleagues.
• Establish scalable content operations, using appropriate AI‑assisted workflows while maintaining editorial standards, governance and meaningful human oversight.
• Develop standards and reusable patterns for terminology, help, guidance, interaction content and structured content across the product ecosystem.
• Use evidence from research, analytics, experimentation and continuous discovery to improve user and business outcomes.

What We're Looking For

You’ll be an experienced content design leader with deep information architecture expertise and the ability to shape content for both people and AI systems.

• Significant information architecture experience, including designing taxonomies, metadata, navigation models, ontologies or structured‑content systems for complex digital products.
• Advanced content design expertise across end‑to‑end product journeys, complex information and interaction patterns.
• Experience shaping AI‑powered content experiences, such as conversational interfaces, prompt design, agent experiences, retrieval experiences or AI‑assisted content workflows.
• Understanding of semantic content and how content structures connect with data models, search, retrieval and product architecture.
• Experience defining AI‑content quality measures, evaluation criteria or governance, with a strong approach to accuracy, safety, digital accessibility and human oversight.
• Systems thinking that connects individual content decisions to reusable patterns, design systems, content operations and the wider product ecosystem.
• Collaborative leadership and strong influencing skills across Product, Design, Engineering, Research, Data and AI disciplines.
• Evidence‑led practice, using research, analytics and experimentation to improve content and demonstrate impact.

You'll Thrive If You

• Enjoy moving between strategic direction, information architecture and detailed content design.
• Can translate complex technical, semantic and AI concepts into clear product decisions and practical standards and align to product goals.
• Look for systemic improvements rather than repeatedly solving the same content problem.
• Are comfortable establishing responsible practice where patterns for AI‑powered experiences are still emerging.
• Can make a clear case for content decisions

UK benefits

• Hybrid Working: We operate a hybrid working approach, as well as early Friday finishes.
• Flexible Benefits Allowance: Can be used towards selected benefits, with any remaining unused allowance paid into salary or towards pension contributions.
• Healthcare & Protection: Private Medical cover through Vitality (including the option to add partner and/or dependents), Healthcare Cash Plan, Life Assurance cover, Income Protection, Critical Illness cover and access to employee assistance support services.
• Pension: Aviva pension scheme with up to 7.5% employer matching.
• Leave Policies: 25 days annual leave (which increases over time) plus bank holidays, the option to purchase additional leave, and your birthday/name day off. We also offer a range of family leave benefits.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.