Content & CRM Manager

Story Terrace Inc.; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading PropTech company in London is seeking an experienced in-house marketer to enhance their marketing strategy. This role involves content creation, managing CRM and campaigns, and requires a strong background in B2B SaaS marketing. The ideal candidate has 5+ years of experience, excellent writing skills, and a passion for driving pipeline growth. This position offers a competitive salary and flexible hybrid working arrangements.

Benefits

Collaborative work environment

Competitive salary and benefits

Flexible hybrid working arrangements

Qualifications

• 5+ years of experience in a marketing role with proven impact on pipeline growth.
• Experience in launching new products and executing content strategies.
• Excellent writing skills and ability to create compelling content.

Responsibilities

• Produce visual content like newsletters, blogs, and videos.
• Manage email flows and CRM activities using Hubspot.
• Coordinate projects with freelancers and influencers.

Skills

Content strategy

CRM management

B2B SaaS

Campaign management

Visual content production

Tools

Hubspot

Job description

About Us

Homesearch is the UK’s leading PropTech platform designed to help estate agents secure more listings, unlock market insights, and turn existing contacts into new instructions.

As a trusted strategic partner to Reapit, Dezrez, Rex, MRI and a number of other prominent CRMs, we provide powerful property data and tools to help agents stay on top of market trends, win new business, and leverage their CRM to its fullest potential.

Our solutions enable you to prospect more effectively, nurture existing relationships, and convert opportunities into sales. With thousands of clients using Homesearch solutions and services, we understand the daily challenges estate agents face, and our platform is built to give you the edge - whether that’s through smarter prospecting, more meaningful client engagement, or gaining an unbeatable understanding of your local market.

About the Role

As an in-house marketer, you will be reporting directly to a fractional CMO, to help deliver on the marketing strategy. This is a brilliant opportunity for a content-driven marketing generalist looking to grow in their role. From launching new features, managing the CRM (Hubspot) email flows, creating content, launching campaigns, new features - you will have a lot of autonomy and ownership to develop content and campaigns to drive business pipeline and build strong relationships with the community. This role will suit a T-shaped marketer with content/PMM or CRM background who is open to operating across the entire marketing discipline.

Key Responsibilities

• Visual content production: Linkedin carousels, product videos, newsletters, blogs and other marketing materials
• Setting up email flows and CRM management (Hubspot)
• Coordinate with freelancers and influencers to deliver projects
• Working closely with sales, customer success and product to deliver new product launches: messaging and promotional materials
• Campaigns - both paid and organic via PPC, Linkedin, partnerships and influencer marketing
• Delivering the quarterly marketing plan to drive new business
• Setting up processes, tracking and reporting to help grow the marketing function
• Experiment with new channels and approaches to help generate leads and drive enterprise relationships

About You

• 5+ years of experience in a marketing role with proven impact on pipeline growth
• You have experience in launching new products, created and executed content strategy or delivered other marketing activities
• B2B SaaS for both SMB and Enterprise level
• You are an excellent writer and understand what makes great content that resonate with the target audience and drive business growth
• You are organised, tidy and open to creating new processes to help business efficiency

Extra points for:

• Previous experience in the real estate industry
• Working with Hubspot

️ Compensation, Perks & Benefits

• A unique opportunity to collaborate closely with senior leadership and be a key player in shaping the future of PropTech.
• A dynamic, collaborative work environment where your contributions directly impact our success.
• Competitive salary and benefits package.
• Flexible hybrid working arrangements.