Content Creator

Midland Heart; Birmingham; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Midland Heart Ltd is seeking a Content Creator to shape our stories across communities in Birmingham. You will capture tenant stories, community initiatives and milestones with photography and video, while expanding our social media presence and supporting digital platforms such as our app and website.

You will work with the External Affairs team to turn PR priorities into engaging content, advise colleagues on tone, and ensure high standards of quality in line with our brand.

Qualifications

• Proven ability to create compelling photography and video content for diverse channels.
• Strong editorial judgement and ability to tell stories that engage tenants and partners.
• Experience developing content across press, digital and corporate channels.

Responsibilities

• Create photography and video content for tenant stories, events and milestones.
• Identify story opportunities by listening to tenants and colleagues.
• Develop social media content strategy and manage LinkedIn presence.
• Collaborate with External Communications Manager to align PR priorities with content.
• Advise colleagues on brand tone and quality; work with designers and internal teams.
• Hands-on use of professional equipment in live or fast-paced settings.
• Stay current with digital content trends and channel strategies.
• Manage multiple projects and meet deadlines within brand guidelines.
• Ensure GDPR and consent considerations in filming and photography.

Skills

Content creation

Photography

Videography

Editorial judgement

Storytelling

Social media management

Project management

GDPR awareness

Education

Media/digital/communications qualification

Tools

Photography equipment

Video editing software

CMS/Content platforms

Job description

Every story shapes how Midland Heart is understood.

As our Content Creator, you'll play a key role in shaping that understanding. Working across our communities, you'll meet tenants, colleagues and partners, uncovering the stories, issues and successes that best showcase who we are, what we do and the difference we make.

Working as part of our External Affairs team, you'll combine creativity with strong editorial judgement to identify the stories that will have the greatest impact. Whether it's a tenant success story, a community initiative or a development milestone, you'll know not only how to tell a compelling story, but where and when to tell it to achieve maximum reach and influence.

From photography and video to social media, news stories and campaigns, you'll create content that builds trust, strengthens our reputation, supports our employer brand and helps people better understand Midland Heart. Every piece of content will contribute to a clear, consistent narrative about our organisation and the value we bring to the communities we serve.

Your day-to-day responsibilities will include:

• Creating compelling photography and video content for tenant stories, news, announcements, partnerships, events and corporate milestones.

• Listening to tenants and colleagues to spot story opportunities and emerging trends, capturing quotes, interviews and written content to use across press, digital and corporate channels.

• Developing, launching and managing our expanded social media presence, including LinkedIn, alongside content for our app and website.

• Working with the External Communications Manager to turn PR priorities into content that supports our wider communications objectives.

• Acting as a custodian of our brand, advising colleagues on tone and quality, and working with designers, suppliers and internal teams to keep standards high.

• Hands-on experience in content creation across photography, videography and digital storytelling, including using professional equipment in live or fast-paced environments.

• Up-to-date knowledge of digital content trends, news and current affairs, with an understanding of how different channels support our objectives.

• Strong project management skills, with the ability to juggle multiple priorities, work to deadlines and stay within brand guidelines.

• A sound understanding of GDPR and consent, particularly when filming and photographing tenants and communities.

• Relevant training or qualifications in media, digital, communications or a related field, and experience working in or closely with communications, PR or corporate affairs teams.

Who are Midland Heart? We're one team working together for our tenants. A large, ambitious housing organisation providing people with an affordable place to call home. We value people from all walks of life and strive to create an inclusive environment where you can grow your career and make an impact. We expect a lot from our people, but in return, you'll find a supportive and rewarding workplace where great people thrive.

We're proud to be a Disability Confident Employer. Please feel free to contact us if you would like to discuss any adjustments you might need in order to be successful in this role.