Communications & Engagement Manager (Senior Content Creator)

GMCA; Manchester; Hybrid; GBP 46,000 - 50,000; Full time

Job summary

GMCA seeks a Communications & Engagement Manager - Content Creation in a hybrid role based in Manchester. You will lead hands-on production of engaging social content across GMCA, GMFRS and partner channels, shaping messages for major announcements and public information.

You'll plan, film, edit and publish high-quality video, photography and written content, turning complex issues into clear narratives with strong editorial judgement. Collaboration with senior stakeholders is essential.

Qualifications

• Proven hands-on content experience across video, photo and written formats.
• Ability to craft clear narratives from complex, high-profile topics.
• Strong storytelling and editorial judgement under tight deadlines.
• Experience using audience insights and platform data to optimise reach.
• Comfortable collaborating with senior stakeholders in a political environment.
• A commitment to accessibility and inclusive public service.

Responsibilities

• Plan, film, edit, produce and publish compelling video, photography and written content for GMCA channels.
• Turn complex, sensitive and high-profile issues into clear, accessible social content.
• Identify creative opportunities and develop original ideas that connect with audiences.
• Produce content at pace for major announcements, events and other key moments.
• Work with colleagues, senior leaders and partners to develop strong stories and content plans.
• Use platform data and audience insight to improve content reach and impact.
• Provide creative and production guidance to colleagues and share expertise.
• Help ensure our social channels are creative, accurate, inclusive and audience-focused.

Skills

Content creation

Video editing

Photography

Written content

Editorial judgement

Audience insight

Stakeholder management

Accessibility & inclusion

Tools

Adobe Creative Cloud

Job description

Communications & Engagement Manager - Content Creation

Permanent

£45,529 - £49,817

Greater Manchester has a powerful story to tell, and we're looking for a talented Senior Content Creator to bring it to life.

This is an exciting opportunity for a creative, confident and highly skilled content professional to produce engaging, social-first content for one of the UK's most high-profile city-regions. You'll create timely, authentic and accessible video, photography, graphics-led and written content that helps people understand what is happening across Greater Manchester and why it matters.

You'll work across the Greater Manchester Combined Authority (GMCA), Greater Manchester Fire and Rescue Service (GMFRS), Mayoral and Deputy Mayoral channelscovering everything from major announcements and high-profile events to public information and community stories.

You'll be an experienced hands-on creator who can spot a strong story, develop a clear creative approach and film, edit and publish high-quality content at pace. You'll combine creativity with excellent editorial and political judgement, using audience insight and platform data to make content work harder.

If you're organised, collaborative and passionate about creating content that informs, engages and moves people, this could be your next move.

What you'll be doing

You'll play a leading role in creating high-quality social content that brings Greater Manchester's priorities to life. In this role, you will:

• Plan, film, edit, produce and publish compelling video, photography and written content for GMCA, Mayoral, Deputy Mayoral and GMFRS channels.
• Turn complex, sensitive and high-profile issues into clear, accessible and engaging social content.
• Identify creative opportunities and develop original ideas that connect with audiences.
• Produce content at pace for major announcements, events and other key moments.
• Work with colleagues, senior leaders and partners to develop strong stories and effective content plans.
• Use platform data, audience insight and emerging trends to improve content and increase its reach and impact.
• Provide creative and production guidance to colleagues, sharing expertise and championing high standards.
• Help ensure our social channels are creative, accurate, inclusive, consistent and audience-focused.

This is a senior specialist role rather than a line-management post. You'll be trusted to work independently, exercise sound judgement and provide expert advice to colleagues across the Communications and Engagement service.

What you'll bring

• Strong hands-on experience of producing high-quality, high-impact social media content for a high-profile organisation.
• The ability to film and edit professional content at pace using Adobe Creative Cloud or similar software.
• Experience of creating video, photography and written content for different social platforms, formats and audiences.
• Excellent storytelling, writing and editorial judgement, with the ability to make complex information clear and engaging.
• Advanced knowledge of social media platforms, trends, tools, audience behaviours and algorithms.
• Experience of working to tight deadlines and responding confidently to short-notice requirements.
• Experience of producing content about complex or sensitive issues and high-profile public announcements.
• A strong understanding of how audience insight and performance data can improve content and grow engagement.
• The confidence to work with senior stakeholders, elected representatives, partners and people who may be new to appearing on camera.
• Calmness, resilience and sound judgement in a fast-moving and politically sensitive environment.
• A collaborative approach and a commitment to accessibility, inclusion and high-quality public service.

Why join us?

At GMCA, you'll help deliver our shared vision of a thriving city-region where everyone can live a good life.

You'll work on stories that matterfrom major policy announcements and public information to the work taking place in communities across Greater Manchester. Your content will help millions of people understand the work of the Mayor, Deputy Mayor, GMCA, GMFRS and our partners.

You'll also join a supportive and ambitious Communications and Engagement service that values creativity, innovation, wellbeing and professional development.

Ready to bring Greater Manchester's story to life? If you're an experienced content creator looking for a high-profile role where your work can make a real difference, we'd love to hear from you.

About us

As an employer, Greater Manchester Combined Authority (GMCA) is made up of a number of key Greater Manchester strategic functions and service providers, including Greater Manchester Fire and Rescue Service (GMFRS); Waste and Resources; Environment; Work and Skills; Research; Public Service Reform; Police, Crime and Criminal Justice; Homelessness; the Greater Manchester Ageing Hub; and the Commissioning Hub.

We value the diversity of our employees and aim to recruit a workforce that reflects our diverse communities across Greater Manchester. We welcome applications from all suitably qualified individuals, irrespective of people's age, disability, trans status and non-binary identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We have guidance in place to ensure all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for disabled applicants.

To find out more about working for us, please visit: https://www.greatermanchester-ca.gov.uk/

Mandatory information

Employees on the redeployment register will be given priority for vacancies in the first instance. If employees are identified as a match from the register, the vacancy may be withdrawn or put on hold pending an outcome.

For this opportunity, you must be able to prove that you have the right to work in the UK. Please note that we are not a licensed sponsor.

This is a politically restricted post. Occasional evening and weekend working and travel may be required to meet operational needs.

Privacy notice

Hybrid working

This role is part of GMCA's hybrid working scheme. Our flexible approach combines attendance at our Manchester city-centre office with remote working, typically from home.

The location of work is primarily dictated by the needs of the business: do what is right for you and the business on that day. If appointed, you will work with your manager to agree and regularly review the best working pattern for you, your team and your work.

Supporting Documents

Comms & Engagement Manager - Senior Content Creator