Content Copywriter SEO

CarFinance 247; Manchester; Presencial; GBP 40.000 - 46.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Onsite gym

Free fruit, barista bar and juice bar

Birthday off

Career progression

Descripción de la vacante

Car Finance 247 is seeking an experienced SEO Content Copywriter to join our Marketing team in a hybrid role near Manchester. You will own content from brief to publication, creating guides, articles, landing pages and FAQs that are optimized for search and user intent.

You will collaborate with our external SEO agency, compliance and product teams to ensure accuracy, regulatory alignment and high editorial standards while exploring AI-assisted workflows to improve efficiency and scale.

Formación

• 4+ years of experience writing SEO-focused content in-house or agency
• Strong portfolio showing SEO performance and content impact
• Excellent command of keyword research, intent and on-page optimization
• Ability to simplify complex financial topics into clear, engaging content
• Experience using Ahrefs, Semrush, GA and GSC for content decisions

Responsabilidades

• Create high-quality, SEO-focused content across guides, articles, landing pages, FAQs and explainers
• Optimize title tags, meta descriptions, headings, internal links and image alt text
• Collaborate with SEO agency and compliance to align content with regulatory requirements
• Develop content briefs using keyword research and competitor insights

Conocimientos

SEO content writing

Keyword research

On-page SEO

Content strategy

Editing & proofreading

Collaboration

Herramientas

Ahrefs

Semrush

Google Analytics

Google Search Console

Descripción del empleo

About The Role

Hybrid – 1–2 days working from home per week

At Car Finance 247, we're looking for an experienced and passionate SEO Content Copywriter to join our Marketing team and help shape our in-house content capability. This is an exciting opportunity for a talented writer who understands how to create engaging, informative and search-optimised content that delivers real value to customers and supports business growth.

Organic search is one of our most important channels, with thousands of customers visiting our website every month looking for clear, trustworthy information about car finance. You'll play a key role in ensuring our content provides the answers they're looking for, helping customers make informed financial decisions while strengthening our position as a leading car finance provider.

This is a newly created role offering the opportunity to take ownership of content creation from start to finish. You'll work closely with our SEO agency, compliance specialists and wider Marketing team to produce high-quality content across our website, while identifying opportunities to improve existing pages, increase organic visibility and support customer conversions.

We're looking for someone who combines excellent writing skills with a strong understanding of SEO, search intent and content strategy. You'll be confident simplifying complex financial topics into clear, engaging content, while maintaining accuracy and meeting regulatory requirements.

You'll also have the opportunity to influence how we use AI tools to support content production, balancing innovation and efficiency with strong editorial judgement and attention to detail.

Content Creation

• Create high-quality, SEO-focused content across guides, articles, landing pages, FAQs, explainers and comparison pages.
• Produce clear, engaging and customer-focused content covering topics such as car finance, credit, affordability, APR, PCP, HP and refinancing.
• Develop content that is optimised for traditional search engines and emerging AI-driven search features, including Google AI Overviews.
• Write and optimise on-page SEO elements including title tags, meta descriptions, headings, internal links, image alt text and FAQs.
• Ensure all content is accurate, informative, easy to understand and aligned with our brand tone of voice.

SEO Strategy and Content Planning

• Work closely with our external SEO agency and internal teams to develop and deliver an effective content strategy.
• Create detailed content briefs using keyword research, search intent analysis and competitor insights.
• Identify content gaps and opportunities to improve organic search performance.
• Support the planning and management of the content calendar to ensure consistent, high-quality output.
• Use SEO tools and performance data to inform content decisions and identify opportunities for growth.

Content Optimisation and Performance

• Review, refresh and optimise existing website content to improve rankings, engagement and conversions.
• Ensure content remains accurate and relevant as financial products, lending criteria and regulations change.
• Apply Google's E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness) to strengthen content quality and credibility.
• Monitor content performance using tools such as Google Search Console, Google Analytics, Ahrefs or Semrush.
• Work towards measurable improvements in organic traffic, search visibility, customer applications and approvals.

Compliance and Quality Assurance

• Ensure all content meets FCA financial promotion requirements and Consumer Duty expectations.
• Work collaboratively with our Compliance team to ensure content is clear, fair, accurate and not misleading.
• Maintain consistently high editorial standards through effective proofreading, editing and fact-checking.
• Incorporate feedback from internal stakeholders and subject matter experts to ensure content is accurate and compliant.

Collaboration and Continuous Improvement

• Work closely with SEO, Marketing, Brand, Compliance, Product and external agency teams to deliver engaging and effective content.
• Collaborate with designers, developers and paid media colleagues on landing pages and marketing campaigns.
• Explore opportunities to use generative AI tools responsibly to improve content research, drafting and production efficiency.
• Help develop and improve our in-house content processes, supporting a scalable and efficient approach to content creation.

About You

Essential

• At least 4 years' experience writing SEO-focused content, either in-house or within an agency environment.
• A strong portfolio of published content demonstrating successful SEO performance.
• Excellent understanding of keyword research, search intent, on-page SEO and content optimisation.
• Proven ability to simplify complex or technical subjects into clear, engaging and accessible content.
• Experience using SEO tools such as Ahrefs, Semrush, Google Search Console and Google Analytics or similar platforms.
• Exceptional written English, with excellent editing, proofreading and attention to detail.
• Ability to manage multiple content projects and consistently deliver high-quality work to deadlines.
• Experience working collaboratively with subject matter experts, legal teams or compliance reviewers.
• Strong understanding of Google's E-E-A-T principles and the importance of producing helpful, trustworthy content.
• A proactive and organised approach, with the confidence to take ownership of projects and work independently.
• A genuine passion for content creation, SEO and continuously improving performance.

Desirable

• Experience creating content within UK financial services, particularly consumer credit, car finance, lending or personal finance.
• Knowledge of FCA financial promotion regulations, including CONC 3 and the Consumer Duty.
• Experience developing SEO content briefs and working with external agencies or freelance writers.
• Understanding of optimising content for AI-driven search, including Google AI Overviews and LLM-generated results.
• Experience using content management systems such as dotCMS or similar platforms.
• Basic HTML knowledge for content formatting, internal linking and structured data.
• Experience using generative AI tools responsibly to support research, drafting and content optimisation.
• Experience working in a fast-paced, commercially focused environment where content performance is measured against business outcomes.

About Us

Benefits

• Competitive salary of £40,000–£46,000 depending on experience.
• Hybrid working – 1–2 days per week from home.
• Subsidised onsite parking.
• Free fruit, barista bar and juice bar.
• Onsite gym.
• Free transport to and from Piccadilly.
• Birthday off!
• Enhanced maternity, paternity and adoption leave pay.
• Time off from day one for fertility appointments.
• Discount club.
• Healthcare Cash Plan.
• Free Employee Assistance Programme.
• Excellent career progression across the business.

Car Finance 247 is an award-winning business just outside Manchester City Centre. We create personalised, high-quality customer experiences driven by outstanding technology, streamlined processes and, most importantly, amazing people.

Over the next 12 months, we have exciting upcoming projects to cement our position as market leaders in every aspect of our business, and that journey starts with attracting the best talent.

As an equal opportunities employer, the 247 Group is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the 247 Group.