Digital Copywriting and Content Manager

Michael Page; West Midlands Combined Authority; Hybrid; GBP 35,000 - 37,000; Full time

Benefits offered by this job

Generous holiday leave

Vibrant company culture

Opportunities for professional growth

Job summary

An established industry player in the FMCG sector is seeking a passionate Digital Copywriting and Content Manager. This role involves crafting digital content strategies, leading a talented team, and ensuring content aligns with marketing initiatives. You'll play a key role in driving brand engagement through innovative digital campaigns while mentoring junior team members. If you thrive in a vibrant environment and are eager to make an impact in a global firm, this opportunity is tailor-made for you. Join us to shape the future of digital content and elevate our brand to new heights!

Qualifications

• Proven experience as a Digital Copywriter or Content Manager.
• Strong knowledge of digital content strategy and marketing.

Responsibilities

• Develop and implement digital content strategies for FMCG marketing campaigns.
• Lead and manage copywriting for various digital platforms.

Skills

Digital Content Strategy

SEO and Keyword Research

Copywriting

Team Management

Attention to Detail

Education

Degree in Marketing

Degree in English

Degree in Journalism

Tools

Product Information Management Systems

Job description

• The opportunity to build and lead a team
• Working for global consumer goods business

About Our Client

Our client is a large organisation based in Birmingham, part of a global network of companies specialising in the FMCG industry. Our firm is renowned for its innovative products and commitment to customer satisfaction.

Job Description

• Develop and implement digital content strategies for FMCG marketing campaigns.
• Lead and manage copywriting for various digital platforms including websites, third-party supplier sites, ecommerce marketplaces, and email marketing.
• Edit and proofread content for accuracy and brand consistency.
• Collaborate with the marketing team to align digital content with broader marketing initiatives.
• Monitor and analyse digital content performance and make necessary adjustments.
• Ensure all digital content is SEO-optimised.
• Stay updated on industry trends and adjust the content strategy as needed.
• Manage and mentor junior members of the content team.
• Managing the Product Information Management Systems to utilise key product data

The Successful Applicant

A successful Digital Copywriting and Content Manager should have:

• A degree in Marketing, English, Journalism or a related field.
• Proven experience as a Digital Copywriter or Content Manager.
• Experience of writing product listings within the Retail marketplace
• Strong knowledge of digital content strategy and marketing.
• Proficiency in SEO and keyword research.
• Excellent writing, editing and proofreading skills.
• A keen eye for detail.
• Experience of working with Product Information Management systems
• Strong leadership and team management skills.
• Ability to travel to their offices in Birmingham 3 days a week and 2 days WFH

What's on Offer

• An estimated salary range of £35,000 - £37,000.
• Generous holiday leave.
• A vibrant and supportive company culture.
• The chance to work for a leading company in the FMCG industry.
• Opportunities for professional growth and development.

Join us in creating compelling digital content that resonates with our audience and drives our brand forward. Apply today for the Digital Copywriting and Content Manager position.