Consumer PR & Brand Communications Lead

Frasers Group; Greater London; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Employee Welfare

Frasers Fit

Retail Trust

Job summary

Frasers Group is seeking a Consumer PR Executive to shape how our brands are seen, collaborating with agencies, media contacts and internal teams to deliver impactful campaigns and launches.

The role is fast-paced and hands-on, focusing on building relationships, driving results, and aligning PR activity with wider business objectives and brand growth. You will work within the PR & SEO department and report to the PR & Talent Lead.

Qualifications

• 3+ years experience working within the PR industry, either agency or in-house.
• Excellent use of written English and attention to detail.
• A strong knowledge and understanding of PR channels.
• Excellent analytical, communication, coordination and planning skills.
• Strong organisational skills, time management, the ability to prioritise, be flexible and multitask.

Responsibilities

• Act as the primary day-to-day contact between PR agencies and internal stakeholders.
• Translate business objectives into clear, actionable briefs for agency partners.
• Manage and oversee agency outputs to ensure alignment with brand strategy, tone of voice, and campaign goals.
• Drive consistent communication and alignment between agencies and internal teams (marketing, digital, social, talent etc).
• Monitor agency performance against KPIs, providing regular feedback to optimise delivery and results.
• Review and approve all key agency deliverables, including press materials, media strategies, and campaign plans.
• Ensure campaigns are delivered on time, within budget, and to a high standard.
• Learn and support PR and SEO alignment strategies, ensuring content outputs are optimised to enhance GEO performance, search visibility, and LLM discoverability.
• Oversee reporting outputs, ensuring accurate measurement of coverage, impact, and ROI.
• Manage PR budgets and agency scopes of work, ensuring efficiency and value.
• Support agencies in navigating internal processes, approvals, and stakeholder expectations to drive effective execution.
• Manage sample orders, movement, returns and tracking.
• Lead on press releases, day-to-day copy, tone of voice, and written communications, ensuring consistency and alignment across all content.
• Working on key events and launch activations.
• Maintaining an established network of journalists, editors and stylists.

Skills

Public relations

Relationship building

Attention to detail

Written English

Analytical skills

Communication skills

Job description

Frasers Group is seeking a Consumer PR Executive to shape how our brands are seen, collaborating with agencies, media contacts and internal teams to deliver impactful campaigns and launches.

The role is fast-paced and hands-on, focusing on building relationships, driving results, and aligning PR activity with wider business objectives and brand growth. You will work within the PR & SEO department and report to the PR & Talent Lead.