Consumer Insights & Campaign Analytics Specialist

Salt; Greater London; Remote; GBP 55,000 - 83,000; Full time

Job summary

Salt is seeking a freelance Consumer Insights Specialist to support a leading global premium fashion and lifestyle brand. You will focus on advertising and campaign testing, turning data into practical recommendations for marketing teams.

You’ll work with multiple data sources, interrogate results, identify patterns and tell a clear story for non-technical stakeholders, using Excel extensively to clean, analyse and present findings.

Qualifications

• Experience in consumer insights or market research
• Hands-on analysis of campaign or advertising testing data
• Strong quantitative skills with research datasets
• Excellent Excel skills: pivots, lookups, formulas
• Ability to interpret research and derive implications beyond numbers
• Understanding of marketing and advertising effects on consumer response
• Ability to translate data into actionable insights for stakeholders
• Comfort working with multiple teams across Marketing, Insights, Media and agencies

Responsibilities

• Support advertising, creative and campaign testing, to assess performance.
• Analyse pre- and post-campaign research to identify drivers of awareness, consideration and brand perception.
• Examine which creative concepts resonate with consumers and why.
• Analyse results across audiences, campaigns, markets and channels for meaningful trends.
• Use Excel extensively to clean, organise and interrogate research data.
• Turn large datasets into concise findings and the key story.
• Support A/B testing and test-and-learn approaches for effective campaigns.
• Collaborate with Marketing, Insights, Media and agency partners on insight projects.
• Translate research findings into practical recommendations for future campaigns.
• Build clear presentations and reports communicating findings to senior stakeholders.
• Support ad-hoc consumer research as questions arise.
• Deepen understanding of consumer audiences across markets.

Skills

Quantitative analysis

Data interpretation

Storytelling with data

Stakeholder management

Tools

Excel

Job description

Salt is seeking a freelance Consumer Insights Specialist to support a leading global premium fashion and lifestyle brand. You will focus on advertising and campaign testing, turning data into practical recommendations for marketing teams.

You’ll work with multiple data sources, interrogate results, identify patterns and tell a clear story for non-technical stakeholders, using Excel extensively to clean, analyse and present findings.