Communications Targeting Executive

Tesco; Welwyn Garden City; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Tesco is seeking a specialist to create and deliver customer audiences and journeys using Adobe Experience Platform across multiple channels. You will build segments, configure journeys, and test campaigns to put customers at the center of decisions.

You will ensure accuracy of audiences, implement real-time triggers and support API integrations. You will work with privacy requirements (GDPR) and continuously optimise campaign performance through testing and experimentation, keeping

Qualifications

• Experience with Adobe platforms and data-driven campaigns.
• Knowledge of APIs, streaming data and identity resolution.
• Experience with testing and optimisation to improve campaigns.
• GDPR and data privacy awareness.

Responsibilities

• Build customer segments in Adobe Experience Platform based on stakeholder briefs.
• Define decisioning logic, branching rules, timing and suppression criteria; run A/B tests and send-time optimisation.
• Monitor data accuracy and resolve journey issues with Technology and Data teams.
• Ensure real-time triggers are correctly incorporated into journeys.
• Coordinate API, event, streaming and batch integrations.
• Stay updated with Adobe roadmap and best practices.
• Explore real-time personalisation, predictive journeys and AI-driven decisioning.
• Maintain audience catalogues and related documentation.

Skills

SQL

Testing & optimisation

GDPR awareness

API knowledge

Tools

Adobe Audience Manager

Adobe Experience Platform/CDP

Adobe Journey Orchestration

Adobe Campaign

Job description

This role focuses on creating and delivering customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you’ll build, test, and execute campaigns that put customers at the centre of decision-making. You’ll ensure audiences are accurate, journeys are configured correctly, and campaigns are delivered smoothly and effectively.

You will be responsible for

• Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs.
• Identifying opportunities to improve audience design and sharing best practice recommendations.
• Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments such as A/B testing, subject line testing and send-time optimisation.
• Monitoring data accuracy, investigating journey issues and working with Technology and Data teams to resolve them.
• Ensuring real-time and near real-time triggers (for example, behavioural events) are correctly incorporated into customer journeys.
• Supporting and coordinating API, event, streaming and batch integrations.
• Keeping up to date with the Adobe product roadmap, emerging capabilities and industry best practices.
• Exploring and supporting new use cases, including real-time personalisation, predictive journeys and AI-driven decisioning.
• Maintaining audience catalogues and related documentation.
• Identifying and recommending process improvements.
• Promoting customer-first thinking in audience and journey design.

You will need

• Experience of working with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration, Adobe Campaign, or similar platforms.
• Understanding of APIs, streaming and event-based data, and identity resolution.
• Ability to write, or work collaboratively on, SQL, scripting, or segmentation logic.
• Experience of using testing, optimisation, and continuous improvement to enhance campaign performance.
• Awareness of GDPR and data privacy requirements within a customer-focused environment.

What’s in it for you?

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work.

• Annual bonus scheme of up to 10% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.

The above information is a shortened summary, refer to our policies for full details

About Us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.