Consultant - MMM / Marketing Effectiveness

Interpublic; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

OMD UK is seeking a Consultants in Decisions Science to lead analytics projects focused on Marketing Mix Modelling (MMM). You will guide small teams, distill client questions into econometric models, and deliver clear, consultative insights that shape clients’ marketing investment and strategy.

You will collaborate with senior colleagues to manage client relationships and identify growth opportunities, while maintaining rigorous quality across outputs.

Qualifications

• Experience delivering analytics projects for clients.
• Strong econometrics knowledge and ability to distill client questions into model form.
• Ability to lead small teams of Analysts on projects and manage client relationships.

Responsibilities

• Lead client analytics projects from initiation to delivery.
• Provide consultative recommendations to clients and manage stakeholder needs.
• Coach Analysts and Senior Analysts, ensuring high-quality, actionable MMM outputs.

Skills

Econometrics

Team leadership

MMM knowledge

Client delivery

R

Python

Excel

Tools

R

Python

MS Excel

Job description

About the Role:

OMD's Decisions Science team plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. Consultants are a crucial part of our team, managing projects and leading client deliveries to enable clients to make the best decisions for their marketing investment & strategy. You will thoroughly understand Marketing Mix Modelling and will have strong experience of leading small teams on analytical projects. Using your knowledge of creating econometric models and supporting the work of a team of Analysts & Senior Analysts, you will deliver clear, consultative insights in a way that positively influences clients' marketing outputs. Consultants are subject matter experts and the driving force of the team, distilling client questions into model form, overseeing projects from start to finish, and creating implementational outputs that improve our client's marketing plans.

Responsibilities:

Clients & commercials Solutions focussed, analytical and organised, you will have growing experience in delivering analytics projects to clients. You will take responsibility managing projects and delivering consultative recommendations to clients, working closely with more senior members of the team to manage ongoing client relationships. You will be seen an expert in your field by clients and Client Leadership teams at OMD - building skills and strong focus on managing the needs of internal and external stakeholders. You will support on the identification of new commercial and client growth opportunities.

Talent & Culture:

Consultants will project manage Senior Analysts with oversight of other Analysts within the team. As such, we expect a role model for other members of the team, setting clear direction and expectations to ensure smooth delivery and high-quality standards. You will take on day-to-day coaching and development of the team working on your projects, line management responsibility and the professional and technical development of team members.

Future Growth and Product:

Enthusiastic about creating client focused solutions, excited to contribute to the development of new solutions and analytical approaches - continually working closely with other specialist services, agency teams, and the wider analytics teams.

Technical Capabilities:

Consultants combine technical knowledge with client-facing commercial skills. With a full understanding of the analytical techniques that inform our models, you will be a strong presenter with the ability to deliver MMM results to marketers and analytical teams alike. You will be able to show clients that you have a full understanding of analytical techniques and can explain them clearly. The role requires exceptional attention to detail. With strong experience in econometrics, you will ensure all output is technically excellent and that all outputs are consistent, accurate and address all client business questions. You will have excellent knowledge of a scripting (e.g. R or Python, R preferred) and MS Excel.

About the Agency:

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world's most iconic and influential brands. We are part of the world's largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek's Global Media Agency of the Year. https://omduk.com/

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us- we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.