Consultant: Marketing Effectiveness

Adelphi Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

OMD’s Decisions Science team enables clients to maximize their marketing investment through rigorous analytics. Consultants manage projects, lead teams, and deliver consultative insights derived from Marketing Mix Modelling.

You will guide analytics work, shape client deliverables, and collaborate with Senior Analysts to ensure high-quality outputs that influence client strategy and media plans.

Qualifications

• Thorough understanding of Marketing Mix Modelling (MMM).
• Experience leading small analytical project teams.
• Ability to create econometric models and support Analysts.
• Deliver consultative insights to influence marketing outputs.
• Coach and develop Analysts and Senior Analysts.

Responsibilities

• Lead client deliveries and manage projects from start to finish.
• Distill client questions into model-ready requirements.
• Present MMM results to marketers and analytics teams.
• Identify business, marketing and media insights for clients.
• Guide and coach junior team members on projects.

Skills

Econometrics

Scripting (R/Python)

Team Leadership

Excel

MMM

Client Delivery

Tools

R

Python

Excel

Job description

Agency:

Omd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

OMD’s Decisions Science team plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.

Consultants are a crucial part of our team, managing projects and leading client deliveries to enable clients to make the best decisions for their marketing investment & strategy.

You will thoroughly understand Marketing Mix Modelling and will have strong experience of leading small teams on analytical projects. Using your knowledge of creating econometric models and supporting the work of a team of Analysts & Senior Analysts, you will deliver clear, consultative insights in a way that positively influences clients’ marketing outputs.

Consultants are subject matter experts and the driving force of the team, distilling client questions into model form, overseeing projects from start to finish, and identifying business-level, marketing and media channel insights that improve our client’s marketing plans.

CLIENTS & COMMERCIALS** :**

Solutions focussed, analytical and organised, you will have growing experience in delivering analytics projects to clients. You will take responsibility managing projects and delivering consultative recommendations to clients, working closely with more senior members of the team to manage ongoing client relationships.

You will be seen an expert in your field by clients and Client Leadership teams at OMD - building skills and strong focus on managing the needs of internal and external stakeholders.

You will support on the identification of new commercial and client growth opportunities.

TALENT & CULTURE** : **

Consultants will project manage Senior Analysts with oversight of other Analysts within the team. As such, we expect a role model for other members of the team, setting clear direction and expectations to ensure smooth delivery and high-quality standards.

You willtake on day-to-day coaching and development of the team working on your projects, line management responsibility and the professional and technical development of team members.

FUTURE GROWTH & PRODUCT:

Enthusiastic about creating client focused solutions,excited to contribute to the development of new solutions and analytical approaches – continuallyworking closely with other specialist services, agency teams, and the wider analytics teams.

TECHNICAL CAPABILITIES:

Consultants combine technical knowledge with client-facing commercial skills. With a full understanding of the analytical techniques that inform our models, you will be a strong presenter with the ability to deliver MMM results to marketers and analytical teams alike. You will be able to show clients that you have a full understanding of analytical techniques and can explain them clearly.

The role requires exceptional attention to detail. With strong experience in econometrics, you will ensure all output is technically excellentand that all outputs are consistent, accurate and address all client business questions.

You will have excellent knowledge of a scripting (e.g. R or Python, R preferred) and MS Excel.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/