Consultant - MMM / Marketing Effectiveness

OMD; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

OMD UK’s Decisions Science team leads analytical projects to maximise our clients’ marketing ROI. You will manage client deliveries, lead small teams of Analysts, and translate complex econometric work into clear, actionable insights that influence marketing strategy.

Prospective consultants are expected to oversee projects from inception to final outputs, mentor junior staff, and collaborate with stakeholders to identify growth opportunities while maintaining high standards.

Qualifications

• Strong econometrics and analytics background with lead experience.
• Experience delivering analytics projects and client consulting.
• Ability to manage stakeholders and cross‑functional teams.

Responsibilities

• Manage analytics projects and deliver consultative recommendations to clients.
• Lead small teams of Analysts and Senior Analysts to deliver MMM outputs.
• Identify and pursue new commercial and client growth opportunities.

Skills

Econometrics

Data analysis

Team leadership

Client engagement

MMM knowledge

Tools

R

Python

Excel

Job description

About the Role

OMD’s Decisions Science team plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.

Agency

Omd

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

About the Role

OMD’s Decisions Science team plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.

Consultants are a crucial part of our team, managing projects and leading client deliveries to enable clients to make the best decisions for their marketing investment & strategy.

You will thoroughly understand Marketing Mix Modelling and will have strong experience of leading small teams on analytical projects. Using your knowledge of creating econometric models and supporting the work of a team of Analysts & Senior Analysts, you will deliver clear, consultative insights in a way that positively influences clients’ marketing outputs.

Consultants are subject matter experts and the driving force of the team, distilling client questions into model form, overseeing projects from start to finish, and creating implementational outputs that improve our client’s marketing plans.

Responsibilities

• Solutions focussed, analytical and organised, you will have growing experience in delivering analytics projects to clients. You will take responsibility managing projects and delivering consultative recommendations to clients, working closely with more senior members of the team to manage ongoing client relationships.
• You will be seen an expert in your field by clients and Client Leadership teams at OMD - building skills and strong focus on managing the needs of internal and external stakeholders.
• You will support on the identification of new commercial and client growth opportunities.

Talent & Culture

Consultants will project manage Senior Analysts with oversight of other Analysts within the team. As such, we expect a role model for other members of the team, setting clear direction and expectations to ensure smooth delivery and high-quality standards.

You will take on day-to-day coaching and development of the team working on your projects, line management responsibility and the professional and technical development of team members.

Future Growth And Product

Enthusiastic about creating client focused solutions, excited to contribute to the development of new solutions and analytical approaches – continually working closely with other specialist services, agency teams, and the wider analytics teams.

Technical Capabilities

Consultants combine technical knowledge with client-facing commercial skills. With a full understanding of the analytical techniques that inform our models, you will be a strong presenter with the ability to deliver MMM results to marketers and analytical teams alike. You will be able to show clients that you have a full understanding of analytical techniques and can explain them clearly.

The role requires exceptional attention to detail. With strong experience in econometrics, you will ensure all output is technically excellent and that all outputs are consistent, accurate and address all client business questions.

You will have excellent knowledge of a scripting (e.g. R or Python, R preferred) and MS Excel.

About The Agency

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.

We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.

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