Construction & Engineering

UK Sales Association; Essex; Hybrid; GBP 90,000 - 100,000; Full time

Job summary

UK Sales Association is seeking a Senior B2B marketing leader with a track record in global brand strategy, digital transformation, international market expansion and high-performing team leadership across construction and engineering-related environments.

This candidate combines strategic leadership with hands-on delivery, overseeing a multi-brand global marketing function, large budgets, and ROI-driven campaigns to accelerate growth.

Qualifications

• Extensive B2B marketing leadership with international scope and multi-brand experience.
• Experience building brands, leading teams, and accelerating growth across regional and international markets.
• Proven track record in global brand strategy, digital transformation, and market expansion.
• Experience delivering ROI-focused campaigns and managing large budgets.

Responsibilities

• Lead global marketing strategy across brands and markets.
• Oversee brand development, product marketing, omnichannel campaigns, and agency management.
• Drive digital transformation including CRM, marketing automation.
• Build and scale a high-performance international marketing team (4 to 15).
• Align marketing with executive leadership to support growth targets.
• Manage multi-brand environments and ROI-focused spend.

Skills

Leadership

B2B Marketing

Digital Transformation

Team Leadership

Go-to-Market Strategy

Content Marketing

Budget Ownership

Brand Management

Tools

HubSpot CRM

Marketing Automation

SEO/SEA

Job description

Senior B2B marketing leader with a strong record in global brand strategy,digital transformation, international market expansion and high-performingteam leadership across construction and engineering-related environments.

Essex Director / Head of Function 11–15 Years' Experience Remote or Hybrid £90,000–£99,999

A results-driven Marketing Director and Head of Marketing with substantial B2B experience building brands, leading teams and accelerating growth across regional and international markets.

The candidate combines strategic leadership with hands-on delivery. Their recent experience includes ownership of global marketing strategy for a 500+ employee, €250 million turnover group, alongside responsibility for brand development, product marketing, omnichannel campaigns, digital transformation and agency management.

They are particularly strong in commercially demanding, multi-brand environments where marketing must connect directly to customer acquisition, revenue growth and market expansion.

15-Person Team Built and led a global marketing function across multiple regions.

€Multi-Million Budgets Owned significant marketing investment with a clear focus on ROI and market penetration.

35% Lead Growth Delivered material inbound lead growth through digital campaigns and HubSpot-enabled marketing.

40% Traffic Growth Led major website and brand consolidation activity that increased website traffic.

Why Recruiters Should Take Notice

Global Brand Strategy
Led international marketing strategy across multiple brands and markets, aligning brand, product and commercial priorities.

Market Expansion
Delivered go-to-market programmes supporting international growth and stronger competitive positioning.

Digital Transformation
Implemented HubSpot CRM and marketing automation, while leading SEO, paid media, content and website transformation.

Team Building
Scaled the group marketing function from four people to 15, creating a stronger and more integrated international team.

C-Suite Alignment
Worked directly with executive leadership to align marketing activity with wider business objectives and growth targets.

B2B Commercial Focus
Deep experience in dealer, distributor, commercial and product-led marketing across technical markets.

Evidence of Impact

• Led global marketing for a 500+ employee organisation with approximately €250 million turnover.
• Built and led a high-performance international marketing team of 15 people.
• Unified 12 companies within a single group website and broader brand architecture.
• Managed the development of a 10-language website and subsequent restructuring across nine brands.
• Increased website traffic by 40% following major digital and brand restructuring.
• Delivered 35% growth in inbound leads through digital campaigns and content marketing.
• Supported international expansion during a period in which global revenue grew from €50 million to €250 million.
• Increased LinkedIn followers by 200% through targeted content and social-selling activity.

Marketing Strategy Brand Development Global Campaign Leadership Go-to-Market Strategy B2B Marketing B2B2C Digital Transformation HubSpot CRM Marketing Automation SEO / SEA Demand Generation Performance Marketing Funnel Optimisation Team Leadership Budget Ownership Agency Management Change Leadership Dealer & Distributor Marketing

What You Receive

Candidate-Supplied CV
The candidate's CV is included with purchase.

Full Candidate Details
Career history, employers, job titles, achievements and contact information.

Best Suited To

• Marketing Director or Head of Marketing roles.
• B2B construction, engineering or technical product businesses.
• International or multi-brand organisations.
• Businesses undergoing digital, brand or marketing transformation.
• Organisations strengthening demand generation and marketing automation.
• Growth businesses requiring stronger commercial alignment between marketing and sales.
• Remote or hybrid leadership environments.