Community Engagement & Marketing Partner

Elizabeth Finn Homes Limited; Droitwich Spa; On-site; GBP 18,000 - 21,000; Part time

Benefits offered by this job

Fully paid induction programme

Flexible shifts

5.6 working weeks holiday per year

Group pension plan

Employee assistance programme

Job summary

Elizabeth Finn Homes Limited seeks a part-time Community Engagement and Marketing Partner for Rashwood Care Home to strengthen ties with the local community and drive admissions. The role involves coordinating marketing strategies, managing enquiries, and building partnerships with hospitals, GP practices and local groups.

The position is 21 hours per week, with regular local travel and a 12-month fixed-term contract.

Qualifications

• Proven experience in community engagement or marketing.
• Strong communication and presentation skills.
• Ability to work with diverse stakeholders and right to work in the UK.
• Flexibility to travel locally and work part-time hours.

Responsibilities

• Collaborate with the home manager and marketing team to boost occupancy and enquiries.
• Engage with referral sources such as hospitals, hospices, and rehabilitation centres.
• Organise networking events, presentations, and information sessions for local health professionals.
• Conduct community outreach and educate the public on care services and home benefits.
• Coordinate tours and trial stays to showcase facilities and life at Rashwood Care Home.
• Build links with community groups, local businesses, schools and volunteers.
• Develop resources to support local teams in managing enquiries and conversions.
• Establish relationships with health and social care professionals and local authorities.
• Organise events, open days and engagement initiatives to raise awareness.
• Be a first point of contact for families pre- and post-admission; maintain open communication.
• Collaborate with activities teams to bring external activities into the home.

Skills

Stakeholder engagement

Marketing communications

Event planning

Community outreach

Networking

Travel locally

Job description

Community Engagement and Marketing Partner - Rashwood Care Home

Annual Salary: £30k - £35k FTE (18k - 21k pro rata)+ benefits
12 month Fixed term / Part-time – 21hours a week
Location: Rashwood Care Home - with regular travel around the local community

Elizabeth Finn Homes is a leading provider of high-quality care for older people, renowned for delivering exceptional standards across our homes in the UK.We are committed to recruiting people from a variety of backgrounds with different lived experiences to ensure the environment for our colleaguesand the offer to our residents is as considered and inclusive as possible. Our values guide us in how we work and push us to be a compassionate and caring care provider.

Elizabeth Finn Homes do not currently provide sponsorship, but we welcome applications from those who have a right work in the UK.

We are looking for a Community Engagement and Marketing Partner to strengthen the connection between our care home and the local community, with a focus on increasing the interest in new admissions to the home

About the Role

We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Community Engagement and Marketing Partner joining our diverse team who are proud of the difference we make to our residents you will:

• Work closely with the home manager and marketing team to implement strategies to increase occupancy, including:
  -Managing enquiries from prospective families and self-referrals, with a clear focus on converting initial interest into confirmed show rounds and admissions through timely follow-up, tailored information, and confident relationship-building.
  -Identifying and engaging with potential referral sources such as hospitals, hospices, and rehabilitation centres.
  -Organising networking events, presentations, and information sessions for local healthcare professionals.
  -Conducting community outreach and presentations toeducate the public on the benefits of our homes.
  - Coordinating tours of the home and facilitating trial stays to encourage potential residents to experience life at The Cotswold Home.
• Build and maintain strong links with community groups, local businesses, schools, and volunteers to enhance activities for residents.
• Develop resources and guides for the local teams to support them to manage and drive enquiries directly.
• Establish relationships with health and social care professionals, local authorities, and GP practices to raise awareness of our care services.
• Organise and promote events, open days, and community engagement initiatives to showcase our homes.
• Act as a key point of contact for families and relatives in advance of admission and following respite stays, ensuring open and ongoing communication.
• Working with the homes’ activities teams, develop partnerships to bring external activities and entertainment into the homes.

In return for the wonderful contribution our employees make we offer the following benefits:

• Fully paid induction programme
• Enhanced pay for family leave
• Flexible shifts
• 5.6 working weeks holiday per year
• Overtime and bank holiday enhancements to pay
• Group pension plan
• Occupational sick pay after 6 months' service
• Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
• Opportunity to earn rewards via Care Friends which you can cash in when you choose
• Free Blue Light card – provides members with thousands of amazing retail discounts
• Cycle to work scheme
• Long service awards
• Apprenticeships, continuous learning and development, professional development and study support opportunities
• Free DBS unless leaving during probation
• Free on-site parking
• Subsidised meals while on duty

Safeguarding:

In the process of recruitment, selection and appointment Elizabeth Finn Homes implement a range of procedures and actions including Police/Enhanced DBS Checks to ensure our employees, residents and everyone is safeguarded, and abuse is prevented. This is in line with our company values, which are Bring Love, Inspire More, Act with Purpose and Welcome All.

Criminal record checks:

As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record.