Communications & Marketing Officer

National Trust for Places of Historic Interest or Natural Beauty; Worcester; On-site; GBP 26,000 - 35,000; Full time

Benefits offered by this job

Substantial pension scheme up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Job summary

The National Trust for Places of Historic Interest or Natural Beauty in Worcestershire is seeking a Communications & Marketing Officer to help bring to life the rich history, events, and conservation work of our Worcestershire properties. You will tailor content for audiences, manage social media and write local press releases, translating stories into engaging digital and print content.

Shifts are 9am-5pm with occasional evenings and regular weekends.

Qualifications

• Familiar and confident with various marketing techniques, including digital and social media.
• Experience in writing and speaking clearly.
• People-first mindset with strong customer service awareness.
• Proficient IT skills including Microsoft Office.
• Ability to work on own initiative and solve problems.

Responsibilities

• Tailor content to appeal to target audiences across Worcestershire properties.
• Manage social media channels and local press communications.
• Translate stories into engaging digital and print content across channels.
• Represent the portfolio at events and ensure brand tone of voice is followed.
• Collaborate with staff, volunteers, and advisers to share the best stories.

Skills

Marketing techniques

Copywriting

Written and spoken communication

IT skills (Microsoft Office)

Customer service

Tools

Microsoft Office

Job description

As a Communications and Marketing Officer for Worcestershire, you'll be supporting the delivery of our marketing and communications plan by tailoring content to appeal to our target audiences.

Every day, the National Trust protects incredible places, but they don't stay special on their own. We are looking for a creative, people-focused Communications & Marketing Officer to bring the rich history, vibrant events, and vital conservation work of our Worcestershire properties to life.

In this role, you will be an engaging storyteller. You'll explore our remarkable properties, finding the narratives that matter and translating them into engaging digital and print content. From managing social media channels, to writing local press releases, you'll connect our audiences to nature, beauty, and history.

Shifts will typically be 9am-5pm with occasional evenings. Your working pattern will be flexible and include regular weekends.

Interview date: 29th September at Hanbury Hall

What it's like to work here

Reporting to the Visitor Experience Manager, you'll be working as part of a fun and collaborative portfolio team covering sites in Worcestershire, including Croome, Hanbury Hall, Greyfriars House and Garden and The Firs.

You'll always be on the lookout for a great story, something that will capture the attention and interest of our audiences. You'll be insights and audience focused, attending meetings, and working alongside colleagues to spot exciting opportunities to bring our places to life.

Working to a portfolio communications plan, you’ll translate stories into engaging content using your skills in capturing, editing, and copy writing. You’ll adapt each story to suit a variety of audiences and channels including paid media, social media, web pages, and internal and external communications. You may be asked to represent the portfolio externally, including at industry events. You’ll follow relevant image capture and storage compliance guidelines, and work within the National Trust’s brand and tone of voice guidance.

You’ll be collaborative, self-motivated, adaptable, and comfortable working within shifting contexts and timelines. You’ll be part of the portfolio Duty Management team, acting as the main contact point for staff, volunteers, and visitors.

You'll be working closely with your colleagues on site and the Trusts regional advisers, known as consultants. You'll be part of a team making sure that we're sharing the best stories we can, with a focus on spreading the word about places to visit and letting people know about the Trust's conservation work.

You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what's possible in this role.

Who we're looking for

We'd love to hear from you if you’re:

• familiar and confident with various marketing techniques, including digital and social media
• experienced in writing and speaking clearly
• someone who puts people first, and understands why great customer service matters
• skilled in working with IT (including Microsoft Office)
• good at solving problems, and able to work on your own initiative

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

National Trust place

Croome Park, High Green, Worcester, WR8 9JS

Documents

Communications & Marketing Officer - Career Level B.pdf

Requirements

Compliance.Eligibility to Work in the UK

Additional information

Closing Date: 20th September 2026

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here .

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.