Commercial Sales Manager

ZipRecruiter; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the FMCG food sector is seeking a Commercial Sales Manager to drive sales growth and launch a premium product range. This hybrid role involves building relationships with retailers and foodservice partners, executing market strategies, and delivering impactful presentations. Candidates should have a strong background in FMCG sales, a network in the UK market, and a passion for food.

Benefits

Hybrid flexibility

Competitive salary + performance bonus

Opportunity to shape product launch

Qualifications

• Solid background in business development, sales, or account management within FMCG or food & beverage.
• Experience working with UK retailers or foodservice customers.
• Track record of launching or scaling new food brands in the UK market.

Responsibilities

• Developing and executing a go-to-market strategy for a premium product range.
• Securing listings with major retailers and foodservice partners.
• Providing market insights and commercial reporting to senior stakeholders.

Skills

Business Development

Sales

Account Management

Presentation Skills

Negotiation Skills

Self-Motivation

Job description

Job Description

• Job Title: Commercial Sales Manager – FMCG Food
• Location: Hybrid (with regular UK travel to customer sites and meetings; ideally commutable to the South East)
• Salary: Circa £70,000 per annum (depending on experience) + performance bonus
• Contract Type: Full-time, Permanent
• Industry: FMCG / Food & Beverage / Consumer Goods
• Hours: Monday to Friday

We're working with an exciting new venture in the FMCG food space to find a Commercial Sales Manager who’s ready to make a big impact.

This role is ideal for someone who’s passionate about food & beverage, experienced in launching or scaling grocery brands, and thrives on building relationships that drive sales growth across retail, convenience, and foodservice.

About the Role

Acting as a key commercial lead in the UK market, you’ll be responsible for:

• Developing and executing a go-to-market strategy for a premium product range
• Securing listings with major retailers, convenience groups, and foodservice partners
• Representing the brand at trade shows, networking events, and customer meetings
• Building lasting relationships with buyers and decision-makers across the sector
• Collaborating with distribution partners to align pricing, logistics, and availability
• Providing market insights and commercial reporting to senior stakeholders
• Delivering standout presentations and product demos that win over customers

About the Client

This opportunity represents a joint venture between:

• A leading European food producer, known for their innovation, product quality, and strong category presence in meat products
• A UK-based FMCG distributor with over 20 years of success in grocery and wholesale, B-Corp accreditation, and a strong sustainability ethos
• Together, they’re launching a premium range of retail food products into the UK market, targeting grocery, convenience, and foodservice channels.

What We’re Looking For

We’re keen to speak with candidates who bring:

• A solid background in business development, sales, or account management within FMCG or food & beverage
• Experience working with UK retailers or foodservice customers, with an existing network highly valued
• A track record of launching or scaling new food brands in the UK market
• Strong presentation and negotiation skills
• High self-motivation and the ability to work independently in a hybrid setting

Why This Role?

• Join a well-funded, high-potential venture in the FMCG food sector
• Shape the UK launch of a premium, differentiated product range
• Work with two respected, values-led names in food production and distribution
• Enjoy hybrid flexibility, autonomy, and the chance to make your mark
• Competitive salary + bonus tied to your success

If you're a commercially driven Sales Manager with a passion for food and a track record of delivering results, we’d love to hear from you!