Commercial Market Manager

BAXI; Warwick; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

An established industry player is seeking a Commercial Market Manager to lead the development and execution of integrated marketing plans. This dynamic role involves creating data-driven strategies that resonate with customer needs while driving business value. You'll be at the forefront of delivering comprehensive marketing activities across various channels, ensuring effective brand representation and compliance with corporate policies. Join a forward-thinking company that values diversity, equity, and inclusion, and make a significant impact on customer engagement and brand awareness. If you're passionate about marketing and enjoy working in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Proven experience in delivering data-driven marketing plans.
• Excellent communicator with strong stakeholder management skills.

Responsibilities

• Develop and implement data-driven marketing communications strategies.
• Monitor and evaluate marketing activities for effectiveness.

Skills

Marketing Strategy

Data Analysis

Project Management

Stakeholder Management

Communication Skills

Content Creation

Education

Professional Marketing Qualification (e.g. CIM)

Job description

Permanent
Hybrid - Warwick
Full-time

The Commercial Market Manager is responsible for the development, implementation, and measurement of integrated marketing plans aligned to the commercial market segments.

Key responsibilities and accountabilities:

• Planning, developing, and implementing marketing communications strategy and plans that are data and insight driven to meet customer needs and drive business value.
• Delivering marketing plans and activities across the full Marketing mix, including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, telemarketing, videos, and research.
• Monitor, evaluate, and report on the effectiveness of all marketing activities to drive brand awareness, engagement & conversion, interpreting results and data to recommend future marketing activity.
• Responsible for ensuring consistent brand representation amongst internal and external customers.
• Developing close working relationships with marketing counterparts at key partners developing and implementing marketing plans by each key account/partner.
• Building relationships with key internal and external stakeholders to deliver customer-focused marketing plans, ensuring marketing activity is accurate and consistent with legal, technical, and corporate policies, and ensuring communications meet GDPR requirements.
• Management of external agency suppliers to ensure marketing plans are delivered to the right quality, on time, and within budget.
• Responsible for the management and administration of budgets in line with company policies and procedures, monitoring of spend, invoice matching, and accruals.
• Management of marketing projects, working closely with key stakeholders to get input and approval throughout the project, tracking progress, escalating risks, and communication of results.
• Thorough understanding of our customer segments, developing and championing voice of the customer to reduce pain points & maximize moments of truth across the customer journey.
• Gain a detailed understanding of the marketplace and competitive landscape to drive appropriate marketing communication plans.

Education and experience

• Proven experience within a marketing role, with experience of delivering data-driven, tailored, and targeted marketing plans.
• An excellent communicator with the ability to build relationships with, influence, and manage stakeholders at all levels.
• Project management – able to drive and manage projects forwards to meet agreed deadlines.
• Analytical – able to interpret data and insight and use it to make recommendations for future activity.
• Must be self-motivated and capable of working both autonomously and within a team.
• Extremely organized with an excellent eye for detail.
• Preferably has a professional marketing qualification (e.g. CIM).
• Commercial and analytical acumen.
• Ability to write customer communications and content.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.