Commercial Manager - Event Sponsorship

JR United Kingdom; Stockport; Remote; GBP 55,000 - 100,000; Full time

Job summary

A leading company in the B2B events/media sector is seeking a Commercial Manager for Sponsorship. This remote position requires a strong background in sales strategy, client management, and a proven track record in high-value B2B solution sales. You will be responsible for driving sales strategies and managing key client accounts, ensuring that business objectives are met while collaborating with various teams to maximize commercial performance.

Qualifications

• 5+ years in a commercial role within a B2B events/media business.
• Proven track record of meeting commercial targets.
• Experience selling live events and large B2B events, including sponsorships.

Responsibilities

• Review and implement structured sales strategies to enhance sales performance.
• Lead direct sales campaigns and achieve sales KPIs.
• Analyze vendor marketplaces and research new sales leads.

Skills

Sales strategy

Client management

Commercial analysis

Sales marketing

Sales techniques

Job description

Commercial Manager – Sponsorship (Conference Background)

Remote – UK

Base Up to 55,000+ OTE £100k

Key responsibilities:

• Sales strategy and operations: Review and implement structured sales strategies to support sales performance, ensuring reproducibility across the sales team as the business grows.
• Sales management: Achieve sales KPIs related to activity, revenue, and account management.
• Product conception and delivery: Represent clients in internal discussions to enhance the commercial performance of products.
• Direct sales: Lead sales campaigns personally.
• Client management: Oversee key account management, ensure client objectives are documented and met, and manage rebook meetings.
• Commercial analysis: Analyze vendor marketplaces, categorize companies, and research new sales leads.
• Sales marketing: Collaborate with production, content, and marketing teams to develop and implement sales marketing strategies using business intelligence.

Candidate Profile:

• Experience: 5+ years in a commercial role within a B2B events/media business, with experience in high-value B2B solution sales.
• Performance: Proven track record of meeting commercial targets and recognized as a high performer.
• Product sales experience: Experience selling live events, digital products like webinars or reports, and large B2B events including sponsorships and exhibition booths.
• Sales knowledge: Understanding of various sales techniques and experience in training sales teams is advantageous.
• Strategy development: Ability to build and execute sales plans and contribute to business strategy.