Commercial Lead - Sports Performance Data

ICP Search; United Kingdom; Remote; GBP 75,000 - 110,000; Full time

Job summary

ICP Search is partnering with a sports data and technology business expanding its commercial team. We are seeking a Commercial Lead to own revenue for data and analytics products, winning new customers and growing existing accounts.

This hybrid role combines new business with account growth and requires engaging with senior decision-makers across professional sports. You will build opportunities, run the sales cycle end-to-end, and collaborate with analysts, customer success, product and

Qualifications

• Experience in new business and account growth within sports tech or data.
• Strong network across the sport industry.
• Ability to generate leads without relying on big brand names.
• Willingness to travel and operate in a remote UK environment.

Responsibilities

• Find, target and win new customers.
• Run outbound activity and open doors.
• Own the full sales cycle from prospecting to close.
• Grow a portfolio of key accounts through upsell and expansion.
• Deliver tailored pitches, demos and proofs of concept.
• Negotiate contracts and close at senior level.
• Keep pipeline and forecasting accurate in the CRM.
• Pass market feedback back to the product team.

Skills

New business development

Account growth

Sports data

Sports tech

Consultative selling

Job description

Commercial Lead – Sports Performance Data

Remote | United Kingdom | Team Sports

ICP Search has partnered with a sports data and technology business that is expanding its commercial team.

We are now looking for a Commercial Lead to own revenue for its data and analytics products, winning new customers and growing existing accounts.

The role

This is a hybrid of new business and account growth. You will find your own opportunities, run the sales cycle end to end and sell the value of the insight, not just the Technology. You will work with the analysts who use the data every day and with senior decision-makers across proffesional team sports, from recruitment and sporting leads to commercial and finance. You will also work closely with Customer Success, Product and Marketing, and what you hear in the market will feed back into the product.

Key responsibilities

• Find, target and win new customers.
• Run outbound activity, using your own network to open doors.
• Own the full sales cycle, from prospecting through to close.
• Grow a portfolio of key accounts through upsell and expansion.
• Deliver tailored pitches, demos and proofs of concept.
• Negotiate contracts and close at senior level.
• Keep pipeline and forecasting accurate in the CRM.
• Pass market feedback back to the product team.

What we’re looking for

• A track record in new business and account growth in sports tech, data or a high-growth start-up.
• A strong understanding of sport and how its data users work. Time spent within a performance or medical department in a club is a big plus.
• Experience generating your own leads and winning business without relying on a big brand name.
• A good network across the sport industry.
• Confidence in consultative, technical selling and in closing at senior level.
• A self-starter who is comfortable with ambiguity.
• Willingness to travel regularly.

Why this could be a good move

This is a chance to take ownership of a market and sell a product you can see making a difference, with a direct line to the people shaping it.

If you’ve built your reputation selling data into professional sport and want to take on a market of your own, we’d love to hear from you.