Commercial Lead

Premier Inn; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality provider seeks a Commercial Lead in London to enhance revenue and market strategy. This hybrid role requires analytical and leadership skills to drive performance across approximately 120 hotels. Excellent communication abilities and commercial expertise are essential for success in this pivotal position.

Benefits

Private healthcare

Up to 10% matched pension

Up to 60% discount on stays

Company Car or Car Allowance

Annual Incentive of up to 30%

Qualifications

• Proven commercial acumen and instinct for identifying opportunities.
• Experience managing performance across multiple sites.
• Strong analytical skills with ability to interpret data.

Responsibilities

• Own revenue performance across ~120 UK hotels.
• Set and execute a commercial strategy to maximise revenue.
• Monitor market trends and competitor activity to inform decisions.

Skills

Commercial acumen

Analytical skills

Communication skills

Leadership skills

E-commerce knowledge

Tools

Excel

Tableau

Job description

Join to apply for the Commercial Lead role at Premier Inn

Join to apply for the Commercial Lead role at Premier Inn

This range is provided by Premier Inn. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Commercial Lead – Own the Strategy. Drive the Numbers. Connect the Dots.

Location: London, Holborn (Hybrid – 3 days in office, 2 days from home or another location)

Looking for a role where your commercial instincts, data-savvy mindset and leadership skills can make a real impact?

At Premier Inn, we’re not just about great stays — we’re about smart, strategic thinking that drives performance across a portfolio of nearly 900 hotel sites. As one of our Commercial Leads, you’ll be the driving force behind revenue delivery, market strategy and cross-functional execution for the number of hotels which you are responsible for (circa 120 sites)

Why You’ll Love It Here:

· Private healthcare

· Up to 10% matched pension

· Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

· Company Car or Car Allowance

· Annual Incentive of up to 30%

Why this role is a game-changer:

This is a high-impact, high-visibility role where you’ll be the market expert — not just reacting to trends but anticipating them. You’ll set the commercial strategy, own the plan and bring together teams across pricing, digital, operations and marketing to make it happen.

What you’ll be doing:

• Take full ownership of revenue performance across a portfolio of ~120 UK hotels.
• Set and execute a commercial strategy that maximises volume, revenue and contribution.
• Monitor market trends, demand signals, competitor activity and external data — including news and macroeconomic shifts — to inform decisions.
• Build and manage a prioritised backlog of strategic and tactical initiatives.
• Use advanced Excel (no macros needed) and Tableau to distil complex data into clear, actionable insights.
• Make fast, confident decisions based on data — and communicate them clearly to stakeholders.
• Act as the connector across multiple teams, ensuring alignment and accountability from strategy to execution.

What you’ll bring:

• Proven commercial acumen and a sharp instinct for identifying opportunities and risks.
• Experience managing performance across multiple sites or markets.
• Strong analytical skills — able to interpret data, spot trends and make decisions quickly.
• Excellent communication and influencing skills — you’ll be the glue that brings teams together.
• A solid understanding of dynamic pricing, perishable inventory, digital acquisition and e-commerce.
• Confidence in presenting complex strategies and challenging thinking at all levels.

This is your opportunity to lead with insight, act with impact and shape the future of one of the UK’s most trusted hospitality brands.

If you’re commercially sharp, data-driven, and ready to lead — we want to hear from you.

We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that. We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  Hotels and Motels, Travel Arrangements, and Hospitality

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