Commercial Insights Analyst - Hybrid, Data-Driven Growth

VanWonen; Norwich; Hybrid; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Competitive benefits package

Generous staff discount

Career development opportunities

Job summary

Angling Direct PLC in Norwich is seeking a Commercial Insights Analyst to join our growing team. You will analyse sales and operations performance, support forecasting and planning, and provide insights to maximise sales, stock efficiency and profitability.

You'll transform complex data into actionable recommendations and help develop automated, AI-driven reporting. A data-focused mindset, strong Excel and Power BI skills, and retail analytics experience are essential.

Qualifications

• Strong analytical and quantitative skills with advanced Excel and Power BI capability (required).
• Experience with retail analytics platforms or ERP systems is desirable.
• Excellent communication and stakeholder engagement skills.

Responsibilities

• Analyse sales, inventory and customer data to identify trends, risks and opportunities.
• Support forecasting and demand planning to align with commercial objectives.
• Translate complex datasets into clear insights and actionable recommendations.
• Produce regular and ad hoc reporting on sales, stock levels and KPI s.
• Identify opportunities to automate reporting through AI solutions.
• Monitor market trends, competitor activity and customer behaviour to support pricing and promotions.
• Develop dashboards and visual reports using Excel and Power BI.
• Support data-driven decision making across the business.

Skills

Data analytics

Excel

Power BI

SQL (advantageous)

Stakeholder engagement

Education

Degree in Business/ Economics/ Data Science/ Analytics/ Marketing

Tools

Power BI

ERP systems

Job description

Angling Direct PLC in Norwich is seeking a Commercial Insights Analyst to join our growing team. You will analyse sales and operations performance, support forecasting and planning, and provide insights to maximise sales, stock efficiency and profitability.

You'll transform complex data into actionable recommendations and help develop automated, AI-driven reporting. A data-focused mindset, strong Excel and Power BI skills, and retail analytics experience are essential.