Commercial Insight Manager

BT Group; Manchester; Hybrid; GBP 75,000 - 105,000; Full time

Benefits offered by this job

10% on target bonus

BT Pension scheme

Family leave from Jan 2025

Extended health and wellbeing support

25 days annual leave

Private GP access

BT Shares Savings schemes

Job summary

BT Group is seeking a Senior Insight Leader in the UK to guide a team of 4 Insight Specialists, turning data into strategic recommendations for Sales & Commercial. You’ll collaborate across Strategy, Sales, CVM and Finance to steer customer insights, value analysis and market intelligence.

The role emphasizes storytelling, data visualization, and delivering clear actions that improve business outcomes in a fast-paced, matrix environment.

Qualifications

• Commercial thinking to translate strategy into actionable insights.
• Strong data literacy with handling complex datasets.
• Able to tell compelling stories and influence senior stakeholders.

Responsibilities

• Lead and mentor a team of 4 Insight Specialists; manage priorities and deliverables.
• Turn data into actionable recommendations that shape Sales & Commercial strategy.
• Use segmentation and market intelligence to uncover opportunities and trends.
• Measure impact of initiatives and transformations to drive business outcomes.
• Embed data-driven decisions into planning and processes across the business.
• Collaborate with Commercial, Sales, CVM, Finance and Strategy teams.

Skills

Commercial & Strategic Thinking

Data & Analytics

Influence & Presentation

Tools

Excel

SQL

Qlik

Power BI

Tableau

GCP/BigQuery

AI/ML

Job description

Closing Date: 03/09/2026

Location: Manchester, London, Bristol, Birmingham, or Belfast

Why this job matters

Our newly formed UK Sales & Commercial team is on an exciting growth journey, supporting businesses from small companies through to organisations with 250+ employees.

We have big ambitions to grow and transform this segment, and you’ll play a key role in helping us make it happen. You’ll be part of an exciting transformation of our sales channels and routes to market—making things better for our customers and colleagues while delivering strong commercial results for BT Business.

Turn insight into action

Our Insight function turns complex data into clear, practical recommendations that drive better commercial decisions and business performance. Working closely with Strategy, Sales, Trading, CVM and Digital teams, you’ll bring together advanced analytics, customer insight, market intelligence and data storytelling to answer key business questions and uncover new opportunities.

If you enjoy turning data into meaningful insight, influencing decisions and helping shape strategy, this is an exciting opportunity to make a real impact.

What you’ll be doing

• Lead and develop a team of 4 Insight Specialists – Coach, mentor and support your team, helping them deliver complex projects, manage priorities and workloads, and follow best-practice technical and commercial approaches.
• Turn data into action – Investigate key business questions, test hypotheses and deliver clear, actionable recommendations that shape the strategic direction of Sales & Commercial.
• Understand our customers and market – Use segmentation, customer value analysis and market intelligence to uncover opportunities and improve our understanding of customers, competitors and market trends.
• Measure what matters – Assess the impact of strategic initiatives, products and transformation programmes, using insight to recommend actions that improve business outcomes.
• Make insight part of everyday decisions – Embed data and insight into business processes, planning and commercial decision-making.
• Work across the business – Partner with teams across Commercial, Sales, CVM, Finance and Strategy to solve complex business challenges and deliver meaningful results.
• Raise the bar on insight – Champion high-quality analysis, clear storytelling and recommendations that stand up to peer review and drive confident decision-making.

The skills you’ll need

Three essential skills

• Commercial & Strategic Thinking – Understand business strategy and market dynamics, with the ability to turn complex challenges into clear, actionable recommendations.

• Data & Technical Expertise – Strong data literacy with advanced Excel, SQL and visualisation skills. Experience with Qlik, Power BI, Tableau, GCP, BigQuery or AI/ML is a plus.

• Insight & Influence – Excellent storytelling and presentation skills, with the ability to influence senior stakeholders and communicate complex insights simply.

Commercial & Strategic Thinking – Understand business strategy and market dynamics, with the ability to turn complex challenges into clear, actionable recommendations.

Data & Technical Expertise – Strong data literacy with advanced Excel, SQL and visualisation skills. Experience with Qlik, Power BI, Tableau, GCP, BigQuery or AI/ML is a plus.

Insight & Influence – Excellent storytelling and presentation skills, with the ability to influence senior stakeholders and communicate complex insights simply.

Experience you’ll bring

• Commercial management or insight/analytics experience.

• Using data and advanced analytics to support business decisions.

• Strong problem-solving and strategic thinking skills.

• Proven ability to present insights to senior/CXO audiences.

• Experience working with diverse stakeholders in a fast-paced, matrix environment.

• Ability to deliver high-quality work to tight deadlines.

• Advanced Excel and PowerPoint skills.

Commercial management or insight/analytics experience.

Using data and advanced analytics to support business decisions.

Strong problem-solving and strategic thinking skills.

Proven ability to present insights to senior/CXO audiences.

Experience working with diverse stakeholders in a fast-paced, matrix environment.

Ability to deliver high-quality work to tight deadlines.

Advanced Excel and PowerPoint skills.

Here are some of the great benefits we offer

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our working model

Hybrid policy: Three in the office, two remote

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.