Commercial Executive

West Midlands Bus; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Free travel across the network

Company pension and life assurance

Employee Assistance Programme and a GP

Job summary

West Midlands Bus is seeking a Commercial Executive to join our Bus Commercial team in the West Midlands. Reporting to the Commercial Systems Manager, you’ll sit at the crossroads of commercial strategy, planning and stakeholder engagement.

Based at NX House in Birmingham with 3 days on site and two days from home, you will support pricing and expansion, identify B2B opportunities, represent the brand in industry forums, and turn commercial findings into clear reports for senior stakeholders.

Qualifications

• Market awareness of the West Midlands and UK bus market including commercial, tendered and franchised frameworks.
• Stakeholder skills to communicate clearly with executives, local councils and frontline staff.
• Ability to manage multiple workstreams, keep projects on schedule and coordinate cross-functional groups.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) or Google Workspace; willingness to learn Tableau.
• Strong analytical instincts to spot growth angles and solve operational challenges.

Responsibilities

• Support Commercial Growth: assist the Commercial Manager in pricing, customer and expansion strategies across the bus network.
• Explore B2B opportunities: identify and pitch business-to-business sales opportunities with private organisations and local authorities in the West Midlands.
• Represent the brand: represent West Midlands Bus in forums like the Bus Alliance, Bus Operator Group and Enhanced Partnership meetings.
• Deliver clear reports: turn complex commercial findings into concise, actionable reports and compelling presentations for senior stakeholders.
• Collaborate across teams: work with Network Planning, Marketing and Operations to enhance performance and challenge legacy ways of working.

Skills

Market awareness

Stakeholder management

Project delivery

Data fluency

Commercial drive

Tools

Excel

PowerPoint

Word

Tableau

Job description

Love finding new commercial opportunities, diving into data, and seeing your work deliver real world results on the road? West Midlands Bus is looking for a Commercial Executive to join our Bus Commercial team in the West Midlands.

Reporting to the Commercial Systems Manager, you will sit right at the crossroads of commercial strategy, operational planning, and stakeholder engagement. From exploring B2B sales opportunities and supporting UK bus franchising projects to monitoring market trends, you will help us boost revenue and keep passengers smiling.

Where you will be based

This role is based out of NX House (Birmingham), with 3 days per week on site and the rest of the week from home.

What you will actually be doing

• Support Commercial Growth: Assist the Commercial Manager in executing pricing, customer, and expansion strategies across our bus network.
• Explore B2B Opportunities: Identify and pitch business to business sales opportunities with private organisations and local authorities around the West Midlands.
• Represent the Brand: Represent West Midlands Bus in forums like the Bus Alliance, Bus Operator Group, and Enhanced Partnership meetings.
• Deliver Clear Reports: Turn complex commercial findings into concise, actionable reports and compelling presentations for senior stakeholders.
• Collaborate Across Teams: Work alongside Network Planning, Marketing, and Operations to enhance performance and challenge legacy ways of working.

What we need from you

• Market Awareness: Good understanding of the West Midlands and UK bus market, including commercial, tendered, and franchised frameworks.
• Stakeholder Skills: Demonstrable experience communicating clearly with everyone from senior executives and local councils to frontline depot staff.
• Project Delivery: Ability to manage multiple workstreams at once, keep projects on schedule, and coordinate cross functional groups.
• Data & Digital Fluency: Proficient in Microsoft Excel, PowerPoint, and Word (or Google Workspace equivalents), with an understanding of or willingness to learn Tableau.
• Commercial Drive: Strong analytical instincts with the motivation to spot growth angles and solve real operational challenges.

The perks of joining us

• We look after our leaders with perks that make a real difference:
• Free Travel: Free travel right across the network for you.
• Peace of Mind: Solid company pension scheme and life assurance.
• Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.