Commercial Director UK & Europe

3Search Executive; Greater London; Hybrid; GBP 120,000 - 190,000; Full time

Job summary

3Search Executive is seeking a Commercial Director for the UK & Europe beverage business in London with hybrid working. You will lead listings, negotiate with distributors and partners, and define pricing, trade investment and ecommerce to drive profitable growth across the region.

The role requires a track record of building distribution in UK/Europe, comfort with ambiguity, and a hands-on leadership style in a lean team. This is a high-impact, growth-focused opportunity within a global group.

Qualifications

• Proven track record of landing shelf space and building distribution in UK and Europe.
• Builder mindset; comfortable with ambiguity and limited resources.
• Experience driving growth via distributors, partners and a lean team.
• Commercial depth across pricing, trade terms, promotions, and ecommerce.
• Resilience and cultural agility in a global group.
• Curiosity and growth mindset with an AI-first approach to data.

Responsibilities

• Own the commercial agenda across UK & Europe.
• Win and grow listings across UK grocery, convenience, wholesale and foodservice.
• Set the commercial framework, including pricing, trade investment and ecommerce.
• Lead a lean, entrepreneurial sales team with scope to grow the beverages business.

Skills

Shelf space

UK/Europe distribution

Partner growth

Pricing & trade terms

Ecommerce

AI-driven data

Team leadership

Job description

Commercial Director, UK & Europe | Beverages

• London (hybrid)

This is a rare chance to build a beverages business across the UK and Europe with the pace of a start up and the backing of one of the world's largest companies.

The business has strong brands, serious investment behind it and a clear ambition to become a major player in UK and European soft drinks. France and the Netherlands are already trading, with Spain, Italy and Germany opening in 2027. What it needs now is a commercial leader to turn that ambition into shelf space, distribution and growth.

The role

Reporting to the CEO, UK & Europe, you'll own the commercial agenda across the region. You'll win and grow listings across UK grocery, convenience, wholesale and foodservice, and build the route to market through distributors and partners across Europe. You'll also set the commercial framework, from pricing and trade investment to ecommerce, so the business grows profitably. You'll lead a lean, entrepreneurial sales team, and there's real scope for the role to grow into leading the wider beverages business as it scales.

What we're looking for

• A track record of winning shelf space and building distribution across UK and European markets, including listings that took real graft to land
• A builder's mindset, comfortable with ambiguity and risk, and able to do a lot with a little
• Experience driving growth through distributors, partners and a small team rather than large internal infrastructure
• Commercial depth across pricing, trade terms and promotional investment, plus ecommerce
• Resilience and cultural agility, as you'll be working within a global group with its own heritage and pace
• Curiosity, a growth mindset and an AI first way of working, using data and tools to move quickly without a large insight function

Beverages experience is preferred, but we’ll also consider strong commercial leaders from other FMCG categories. Our client cares more about attitude, appetite and potential than ticking every box. You might be scaling a challenger brand now, be a strong number two ready to step up, or have moved from a large FMCG business into a growth environment and want a bigger platform.

Due to a high number of applicants, we are only able to respond to successful candidates