Commercial Director- Social-led Media and Agency Business

JR United Kingdom; Cheltenham; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading media agency in Cheltenham is seeking a forward-thinking Commercial Director to drive new business growth and lead commercial strategy. This senior role entails building high-performing teams and developing innovative go-to-market strategies while engaging with key stakeholders in a fast-paced environment.

Qualifications

• Senior experience in business development or growth roles within media, digital, or creative agencies.
• Strong expertise in social media platforms and influencer marketing.
• Proven success in scaling revenue and teams.

Responsibilities

• Lead the commercial strategy for agency and partnership streams.
• Support product development and go-to-market strategies.
• Build and manage a high-performing sales, strategy, and marketing team.

Skills

Business Development

Social Media Expertise

Content Creation

Influencer Marketing

Strategic Thinking

Sales Performance

Job description

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Commercial Director- Social-led Media and Agency Business, Cheltenham

Client: Urban Digital Recruitment Ltd

Location: London (Hybrid - 2 days in office)

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Commercial Director- Social-led Media and Agency Business

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build out a high-performing revenue engine across both agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that brings together influencer marketing, content creation, and partnerships at scale. The ideal candidate will be comfortable in building go-to-market strategies and engaging with senior stakeholders.

The Role

You’ll lead and grow the sales and marketing functions, identify new revenue opportunities, and drive performance across social/influencer agency services and strategic brand partnerships. This senior, hands-on role requires a deep understanding of social media platforms and their strategic integration into broader brand and marketing objectives. Experience in scaling commercial teams, developing product-market fit, and creating winning pitches is essential.

We seek a commercially minded, strategic individual passionate about storytelling, innovation, and results in a fast-paced creative environment.

Key Responsibilities

• Lead the commercial strategy for agency and partnership streams
• Support product development and go-to-market strategies
• Collaborate with leadership to achieve revenue goals
• Build and manage a high-performing sales, strategy, and marketing team
• Develop new business pipelines for growth
• Partner with marketing on go-to-market strategies and campaigns
• Identify and develop revenue streams in social/influencer services and brand partnerships
• Represent the company at client meetings and industry events

What We’re Looking For

• Senior experience in business development or growth roles within media, digital, or creative agencies
• Strong expertise in social media platforms, content formats, influencer marketing, algorithms, and trends
• Ability to align social strategies with broader brand and business objectives
• Proven success in scaling revenue and teams
• Strategic and creative thinker, skilled in building frameworks and pitches
• Proactive, entrepreneurial, and comfortable in high-growth environments