Commercial Director- Social-led Media and Agency Business

JR United Kingdom; Coventry; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading agency is seeking a Commercial Director to drive commercial strategy and growth across social media platforms. This strategic role involves leading a revenue team and requires strong expertise in social media and a proven ability to scale business. Ideal candidates are innovative, proactive, and experienced in high-growth environments.

Qualifications

• Proven experience in senior commercial roles.
• Expertise in scaling revenue and commercial teams.
• Strong knowledge of social media trends and strategies.

Responsibilities

• Lead the end-to-end commercial strategy.
• Support product development and go-to-market strategies.
• Build and manage a high-performing sales/strategy team.

Skills

Commercial strategy

Social media

Business development

Growth strategy

Creativity

Job description

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Commercial Director - Social-led Media and Agency Business, Coventry

Client: Urban Digital Recruitment Ltd

Location: Coventry, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Commercial Director - Social-led Media and Agency Business

Location: London (Hybrid - 2 days in the office)

***To be considered for this role, you must demonstrate a background in SOCIAL with a strong pedigree in driving commercial objectives; building and scaling revenue teams; and delivering significant and consistent growth.***

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build a high-performing revenue engine across agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that combines influencer marketing, content creation, and partnerships at scale. The ideal candidate will be comfortable in both strategic planning and high-level pitching to senior stakeholders.

The Role

Responsible for leading and expanding the sales and marketing functions, identifying new revenue opportunities, and enhancing commercial performance across social/influencer agency services and strategic brand partnerships.

This senior, hands-on role requires a deep understanding of social media—not just platform knowledge but strategic insight into how social integrates with broader brand and marketing goals. Experience in scaling commercial teams, developing product-market fit, and creating winning pitches is essential.

We seek a commercially minded, strategic individual with a passion for storytelling, innovation, and results in a fast-paced creative setting.

Key Responsibilities

• Lead the end-to-end commercial strategy for agency and partnership streams
• Support product development and go-to-market strategies—defining offerings, target audiences, and delivery methods
• Collaborate with leadership to achieve ambitious recurring revenue targets
• Build and manage a high-performing, cross-functional sales/strategy/marketing team
• Develop and nurture new business pipelines to support growth
• Partner with marketing to craft go-to-market strategies and campaign narratives
• Identify and develop revenue streams across influencer/social agency services and strategic brand partnerships
• Represent the company at senior levels in client meetings and industry events

What We’re Looking For

• Proven experience in senior commercial, business development, or growth roles within media, digital, or creative agencies
• Strong expertise in social media—platforms, content formats, influencer marketing, algorithms, and cultural trends
• Ability to align social strategies with broader brand and business goals
• Track record of scaling revenue and commercial teams
• Strategic thinker with creativity—able to develop frameworks, narratives, and successful pitches
• Entrepreneurial, proactive, and comfortable in fast-growth environments