Commercial Director- Social-led Media and Agency Business

JR United Kingdom; Birmingham; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

A leading media and creative agency seeks a forward-thinking Commercial Director to drive commercial strategy and growth within social-led agency services. The role requires expertise in social media, a track record of scaling revenue teams, and the ability to develop strategic narratives for clients. This is a unique opportunity to join a values-led organization focused on innovation and results-driven outcomes.

Qualifications

• Proven experience in a senior commercial or growth role within a media or creative agency.
• Strong social media expertise; comfortable in fast-paced environments.
• Success in scaling revenue teams and aligning strategies with business objectives.

Responsibilities

• Lead the commercial strategy and growth initiatives across agency services.
• Collaborate with leadership to achieve revenue targets.
• Build and manage high-performing sales and marketing teams.

Skills

Commercial strategy

Business development

Social media expertise

Storytelling

Innovation

Job description

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Commercial Director - Social-led Media and Agency Business, Birmingham

Client: Urban Digital Recruitment Ltd

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Commercial Director - Social-led Media and Agency Business

Location: London (Hybrid - 2 days in office)

***To be considered for this role, you must demonstrate a background in SOCIAL with a strong pedigree in driving commercial objectives; building and scaling revenue teams; and delivering significant and consistent growth.***

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build out a high-performing revenue engine across both agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that combines influencer marketing, content creation, and partnerships at scale. The ideal candidate will be comfortable in developing go-to-market strategies and pitching to senior stakeholders.

The Role

You will lead and grow the sales and marketing functions, identify new revenue opportunities, and improve commercial performance across social/influencer agency services and strategic brand partnerships.

This senior, hands-on role requires a deep understanding of social media—not just platform knowledge but also strategic insight into how social integrates with broader brand and marketing goals. You should have a proven track record of scaling teams, developing product-market fit, and creating winning pitches.

We seek a commercially minded, strategic individual with a passion for storytelling, innovation, and delivering results in a fast-paced creative environment.

Key Responsibilities

• Lead the end-to-end commercial strategy for agency and partnership streams
• Support product development and go-to-market strategies—defining offerings, target audiences, and approaches
• Collaborate with leadership to achieve ambitious recurring revenue targets
• Build and manage a high-performing, cross-functional sales, strategy, and marketing team
• Develop and nurture new business pipelines to support growth
• Partner with marketing to shape go-to-market strategies and campaign narratives
• Identify and evolve revenue streams in influencer/social agency services and strategic brand partnerships
• Represent the company at senior levels in client meetings and industry events

What We’re Looking For

• Proven experience in a senior commercial, business development, or growth role within a media, digital, or creative agency
• Strong expertise in social media: platforms, content formats, influencer marketing, algorithms, and cultural trends
• Ability to align social strategies with broader brand and business objectives
• Success in scaling revenue and commercial teams
• Strategic thinker with a creative edge—capable of building frameworks, developing narratives, and leading pitches
• Entrepreneurial, proactive, and comfortable in fast-paced, high-growth environments