Commercial & Brand Activation Manager

Grupo Mariposa; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Beliv is seeking a skilled Brand & Commercial Activation professional to drive brand growth and commercial performance across European markets from its London hub. You will ensure flawless in-market execution of brand and commercial plans, acting as the key connector between category strategy, partners, distributors, and external agencies.

The role focuses on translating strategies into high-quality activations, improving distribution, visibility, and execution discipline, while building strong

Qualifications

• Experience delivering brand and commercial activation plans across markets.
• Ability to translate strategy into in-market executions with high standards.
• Strong stakeholder management with operators and distributors.

Responsibilities

• Drive distribution, in-store visibility and execution discipline.
• Translate strategies into high-quality activations across channels.
• Lead introductions of new products or practices to meet consumer needs.
• Build relationships with local partners and provide training guidance.

Job description

Drive brand growth and commercial performance across European markets by ensuring excellent in‑market execution of brand and commercial plans. Act as the key connector between category strategy, commercial partners, distributors, and external agencies, translating plans into flawless execution, increased distribution, velocity, and brand visibility.

Ensure effective execution of brand and commercial initiatives across European markets by aligning closely with operators and distributors, acting as the main point of contact to secure flawless implementation. Ensuring plans are delivered on time, in full, and to standard, with strong follow‑up and accountability.

Brand & Commercial Activation Excellence

Drive organic growth by working hand‑in‑hand with operators to improve distribution, rate of sales, in-store visibility, and execution discipline across all channels.

Executing Strategy into Market Impact – Perfect execution

Translate category and commercial strategies into high‑quality in‑market activations, ensuring operators clearly understand priorities, guidelines, and execution standards.

Asses new opportunities for market expansion and execution of innovations

Lead the introduction of new products, or operational practices to meet evolving consumer needs. Monitor implementation effectiveness and identify new markets potentials. Follow Innovations KPIs

Manage and build strong relationships with the local and external business partners

Provide ongoing support and ensure brand standards across local franchisee and external clients. Lead the different training programs and provide operational guidance aligned with the vision of Beliv.