Commercial Analyst

Nettitude Group; Birmingham; On-site; GBP 35,000 - 52,000; Full time

Job summary

LRQA seeks a Commercial Analyst to shape how commercial data is structured and governed across global systems, using Dynamics 365 CRM as the backbone. The role collaborates with the Sales organisation and central Data function, guiding data standards and platform implementations across regions.

You will lead data governance, platform projects, and automation initiatives while partnering with BI teams to optimise reporting and analytics for varied audiences.

Qualifications

• Strong knowledge of Dynamics 365 CRM data structures.
• Experience with marketing automation platforms or revenue intelligence tools.
• Experience leading platform implementation projects.
• Ability to define reporting requirements across audiences.
• Understanding data governance and taxonomy.
• Experience applying AI or automation to improve data quality.
• Strong stakeholder management and cross-region collaboration.
• Detail-oriented, structured work approach.

Responsibilities

• Define commercial data structures and standards in Dynamics 365 CRM.
• Define data standards, taxonomies and validation rules.
• Lead ongoing commercial CRM data initiatives with Technical CRM Lead.
• Support implementation of new commercial systems and tool requirements.
• Define commercial data requirements for integrations between CRM and other systems.
• Provide commercial input during evaluation of new tools.
• Identify and apply AI or automation for data cleansing and deduplication.
• Rationalise Power BI reporting estate with LRQA BI team.
• Establish repeatable processes for maintaining data quality.

Skills

Dynamics 365 CRM

Data governance

AI automation

Stakeholder management

Cross-regional collaboration

Tools

Marketo

HubSpot

Pardot

Gong

Clari

Chorus

Job description

Location:Birmingham : 1 Trinity Park : Bi
Position Category:Business Development
Position Type:Employee Regular

Commercial Analyst

Role Purpose

The Commercial Data Executive is a commercial function role, sitting within LRQA's Sales organisation rather than the Data or Technology teams. The role is responsible for defining how commercial data should be structured and governed across LRQA's systems globally, using Dynamics 365 CRM as the foundation, and works closely with LRQA's Technical CRM Lead and central Data function to see this implemented. The role reports to the Group Sales Director and operates across all LRQA regions (UKI, AMER, APAC, EMEA, Greater China) and service lines.

Key Responsibilities

• Commercial Data Requirements – Define the commercial data structures and standards required within Dynamics 365 CRM, including attribution modelling, revenue-type classification and contract taxonomy, and work with LRQA's Technical CRM Lead to see these designed and built into the system
• Data Governance & Standards – Define and enforce data standards, taxonomies and validation rules from a commercial perspective, so that commercial data is entered and used consistently across the business
• CRM Data Projects – Lead ongoing commercial CRM data initiatives, partnering with the Technical CRM Lead on system design and delivery
• Platform Implementation – Act as the commercial data SME during the implementation of new commercial systems, such as Marketing Automation and Revenue Intelligence platforms, defining requirements and working with technical teams to see them delivered correctly
• Systems Integration – Define the commercial data requirements for how CRM and other commercial systems should connect and exchange data, working with technical stakeholders to avoid duplicate or conflicting sources of information
• Platform Evaluation – Provide a commercial data perspective during evaluation of new commercial tools where platform decisions are still open
• Data Quality & Automation – Identify and apply AI and automation tools to support data cleansing, deduplication, mapping and quality checks across commercial systems
• Commercial Reporting Strategy – Define what commercial information different audiences need, how frequently, and in what format, and partner with LRQA's BI team to rationalise, correct and improve the existing Power BI reporting estate against these requirements
• Process & Documentation – Establish repeatable, documented processes for maintaining commercial data quality on an ongoing basis, rather than relying on one-off clean-up projects
• Stakeholder Partnership – Act as the key commercial partner to LRQA's Technical CRM Lead, BI team and central Data function, ensuring commercial requirements are clearly understood and reflected in system, data and reporting design

What You'll Bring

• Strong working knowledge of Microsoft Dynamics 365 CRM data structures — entities, fields and relationships — sufficient to define requirements and work effectively with technical CRM and data teams
• Experience with at least one other part of the commercial technology stack, such as Marketing Automation Platforms (e.g. Marketo, HubSpot, Pardot), Revenue Intelligence tools (e.g. Gong, Clari, Chorus) or CPQ
• Experience acting as the commercial or business lead on a platform implementation project, partnering with technical teams to deliver it
• Experience defining reporting or information requirements across different business audiences — what people need to know, how often, and in what format — rather than just building the reports directly
• Strong understanding of data governance principles, including taxonomy design and data quality management
• Experience applying AI or automation tools to improve data quality, such as cleansing, deduplication and mapping
• Strong stakeholder management skills, with experience translating commercial requirements for technical and IT teams to implement
• Ability to work effectively across multiple regions and business units without direct line authority
• Strong attention to detail, with a preference for structured, systems-based work over reporting or analysis

Who are LRQA?

LRQA is a leading global assurance partner, combining deep industry expertise with innovative solutions to help organizations manage risk, improve performance, and drive sustainable growth.

Operating in over 50 countries with a team of 2,500+ professionals, we support more than 60,000 clients worldwide through assurance, certification, cybersecurity, inspection, and training services. Our purpose is simple: to help businesses build a safer, more secure, and more sustainable future.

What We Offer

Join a global team where your expertise is valued and your development is supported. We offer a collaborative work environment, opportunities for professional growth, flexible working arrangements where applicable, a competitive salary aligned with the market, and a comprehensive benefits package.

Pre-Employment Checks

If you are successful in securing a role with us, we may carry out pre-employment checks, as permitted by local law, including verification of identity, right to work, employment history, education, and criminal records where applicable.

These checks are conducted by our trusted screening partner, Cfirst, in compliance with applicable data protection laws. Any personal data collected will be used solely for recruitment purposes, stored securely, and retained only as required.

At LRQA, we belive that as a leading Global Leading Assurance and Risk Management Service provider, our talented people are our risk management advantage.

We belive the best outcomes come from diverse perspectives, shared ambition and working together with integrity. That's how we buid a workplace where everyone can contribute, grow and thrive.

Guided by Vision and powered by Expertise, we're united by a shared purpose. If you're driven to make a difference, you'll belong here.