Commerce Growth & Strategy Lead

TikTok; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

TikTok Commerce seeks a strategic operator to lead business planning and execution in London. You will partner with senior leaders to translate strategic goals into actionable budgets, GTM plans and growth initiatives across EU markets.

Your role spans merchant strategy, content growth, and cross-functional projects to deliver measurable business impact. Fluency in English and strong analytical capabilities are essential.

Qualifications

• Experience in e-commerce operations or e-commerce strategy.
• Analytical, data driven, structured thinking and goal oriented.
• Ability to articulate thesis and strategies independently.
• Proficiency in English is required.

Responsibilities

• Be the thought partner of the business leader; Disassemble goals, formulate budget plans based on strategic initiatives, and transform goals into actionable plans.
• Formulate go-to-market, merchant growth and merchandise strategy for various EU marketings; evaluate and evolve the strategy to meet business needs.
• Develop acquisition, assortment growth strategy and content growth strategy: define target prioritization, define key metrics and formulate strategy for various subcategories.
• Lead key cross functional initiatives and special projects to deliver growth in selected areas.
• Work with various teams across TikTok to develop plans and deliver business goals: campaign, TikTok Shopping Center, mass acquisition & incubation, etc.
• Build and monitor the operational index; Facilitate periodical business reviews and reports.

Skills

Analytical thinking

Data-driven

Structured thinking

Goal oriented

English proficiency

Independent communication

Job description

TikTok Commerce seeks a strategic operator to lead business planning and execution in London. You will partner with senior leaders to translate strategic goals into actionable budgets, GTM plans and growth initiatives across EU markets.

Your role spans merchant strategy, content growth, and cross-functional projects to deliver measurable business impact. Fluency in English and strong analytical capabilities are essential.