Cluster Director of Sales - Southwest

Dalata Hotel Group; Birmingham; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Free employee meals on duty

50% Off F&B in all properties

€/£60 Employee rate on rooms for all D

30% Off Friends & Family rate

Extra annual leave day for every year

Employee Assistance Programme

Cycle to Work Scheme/Transport Schemes

Pension access

Dalata Academy development programmes

Staff appreciation Initiatives

Job summary

Dalata Hotel Group seeks a Cluster Director of Sales (Maternity Cover) for Clayton Hotel Birmingham with additional duties across Clayton Hotel Bristol and Clayton Hotel Cardiff. You will lead a high‑performing sales team and drive revenue through strategic account management and proactive lead generation.

Reporting to the General Managers with a dotted line to Group Sales UK, you will shape rate strategy, forecast owned segments, coach the team and represent the hotels at client events.

Qualifications

• Minimum 3 years’ experience in a similar hotel sales leadership role.
• Strong leadership and team management skills.
• Excellent communication and analytical abilities with commercial awareness.

Responsibilities

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets.
• Building and maintaining strong relationships with key clients and stakeholders, ensuring a high level of customer satisfaction and loyalty.
• Lead hotel strategy in the planning and forecasting of owned business segments.
• Support & adopt a culture of lead generation across the hotel.
• Represent the hotels at sales team meetings, internal & external customer led events as appropriate.
• Adoption of all available tools to support efficient ways of working including CRM, BI Tool, Market Intelligence Tools and Solver.

Skills

Leadership

Communication

Analytics

Organization

Sales focus

Tools

CRM

BI Tool

Market Intelligence Tools

Solver

Job description

Position Title: Cluster Director of Sales (Maternity Cover)

Reporting To: General Managers with Dotted line to Group Sales UK

Location: Clayton Hotel Birmingham, Clayton Hotel Bristol, Clayton Hotel Cardiff.

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Extra annual leave day for every year worked (5 days to maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events

Key Duties And Responsibilities

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets
• Building and maintaining strong relationships with key clients and stakeholders, ensuring a high level of customer satisfaction and loyalty.
• Lead hotel strategy in the planning and forecasting of owned business segments
• Support & adopt a culture of lead generation across the hotel.
• Represent the hotels at sales team meetings, internal & external customer led events as appropriate.
• Adoption of all available tools to support efficient ways of working including CRM, BI Tool, Market Intelligence Tools and Solver

Customer Facing- Owned Segments

• Develop and nurture relationships for the hotels with key national & global clients through ongoing account management.
• Strategic approach for key segments of owned segments and identify opportunities to drive revenue and reduce costs.
• To participate fully in all sales activities including telesales, sales calls, corporate entertaining, fam trips, social events, and overseas sales trips, as necessary.
• Identification and management of new opportunities in your markets in line with hotel strategy and across the wider Dalata portfolio.
• Collaborate with Account Management Team to nurture existing, and secure new opportunities following the Dalata sales process.

Planning & Forecasting

• Collaborate with General Manager & Revenue Manager on rate strategy, budget planning, forecasting for owned segments and identifying & analysing opportunities to ensure they fit with the hotels business strategy.
• Undertake monthly corporate tracking of corporate accounts in the hotels to monitor production and more importantly to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & adhoc reports
• Write quarterly activity plans to create focus for the hotel team and adapt activity to support business needs.

Team Management

• Regular engagement with team on their performance
• Mentor and coach hotel sales teams and develop talent pipeline
• Ensure representation from the sales team at agreed internal meetings

Requirements

• Minimum 3 years’ experience working within a similar position in hotels
• Strong leadership skills & experience of managing a team
• Effective communicator
• Be commercially aware with strong analytical skills, be able to understand key business indicators and competitive trends
• Excellent organisation and planning skills
• Sales focused and results driven
• Knowledge of the Southwest markets desirable

About Us

Dalata Hotel Group – We bring the heart of hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application process.