Cluster Director of Sales

Dalata Hotel Group; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Free meals

50% F&B discount

Employee room rate

Friends & Family discount

EAP

Cycle to Work

Pension

Dalata Academy

Staff events

Bonus plan

Job summary

Dalata Hotel Group plc is seeking a Cluster Director of Sales for maternity cover across its UK cluster. The role requires leading and developing high-performing sales teams, driving revenue growth, and shaping hotel strategy in planning and forecasting owned business segments.

You will build strong client relationships, participate in sales activities, and ensure performance standards while fostering a positive work environment. Prior leadership experience in hospitality is essential.

Qualifications

• Minimum 3 years’ experience in a similar hotel leadership role.
• Strong leadership skills with experience managing a team.
• Effective communicator with excellent interpersonal skills.
• Be commercially aware with strong analytical skills and knowledge of business indicators.

Responsibilities

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets.
• Develop and maintain strong relationships with key clients and stakeholders to ensure high customer satisfaction.
• Lead hotel strategy in planning and forecasting of owned business segments.
• Support and promote lead generation across the hotel and wider portfolio.
• Represent the hotels at sales team meetings and external events as appropriate.
• Adopt tools to support efficient work, including CRM, BI tools, market intelligence tools and Solver.

Skills

Leadership

Communication

Analytical skills

Commercial awareness

Job description

Cluster Director of Sales - Maternity Cover

Dalata Hotel Group are currently looking for an experienced Cluster Director of Sales on a fixed term contract for maternity leave cover, who is eager to take ownership and elevate their teams.Are you a dynamic leader with a passion for hospitality?

At Dalata Hotel Group, we believe that great teamwork and leadership are at the heart of hospitality. Dalata Hotel Group are currently looking for an experienced Cluster Director of Sales who is eager to take ownership, elevate their teams, and drive outstanding performance while continuing to grow professionally.

In this role, you will enjoy the unique opportunity to shape the culture and success of your team and contribute to the strategy of this hotel. If you are looking for the next opportunity or move in your career in a supportive environment that values innovation and excellence, we invite you to be part of our thriving community at Dalata Hotel Group.

As Cluster Director of Sales, you will report to the General Managers within the Cluster with a dotted line to Group Sales. You will guide and manage hotel operations effectively, ensuring exceptional guest experiences, strategic growth, and high-performance standards while fostering a positive work environment and driving financial success.

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events
• Performance-related bonus plan

Key Duties and Responsibilities

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets
• Building and maintaining strong relationships with key clients and stakeholders, ensuring a high level of customer satisfaction and loyalty.
• Lead hotel strategy in the planning and forecasting of owned business segments
• Support & adopt a culture of lead generation across the hotel.
• Represent the hotels at sales team meetings, internal & external customer led events as appropriate.
• Adoption of all available tools to support efficient ways of working including CRM, BI Tool, Market Intelligence Tools and Solver

Customer Facing- Owned Segments

• Develop and nurture relationships for the hotels with key national & global clients through ongoing account management.
• Strategic approach for key segments of owned segments and identify opportunities to drive revenue and reduce costs.
• To participate fully in all sales activities including telesales, sales calls, corporate entertaining, fam trips, social events, and overseas sales trips, as necessary.
• Identification and management of new opportunities in your markets in line with hotel strategy and across the wider Dalata portfolio.
• Collaborate with Account Management Team to nurture existing, and secure new opportunities following the Dalata sales process.

Planning & Forecasting

• Collaborate with General Manager & Revenue Manager on rate strategy, budget planning, forecasting for owned segments and identifying & analysing opportunities to ensure they fit with the hotels business strategy.
• Undertake monthly corporate tracking of corporate accounts in the hotels to monitor production and more importantly to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & adhoc reports
• Write quarterly activity plans to create focus for the hotel team and adapt activity to support business needs.

Team Management

• Regular engagement with team on their performance
• Mentor and coach hotel sales teams and develop talent pipeline
• Ensure representation from the sales team at agreed internal meetings

What You Will Need

• Minimum 3 years’ experience working within a similar position in hotels
• Strong leadership skills & experience of managing a team
• Effective communicator
• Be commercially aware with strong analytical skills, be able to understand key business indicators and competitive trends
• Excellent organisation and planning skills
• Sales focused and results driven
• Knowledge of the Southwest markets desirable

About us

Dalata Hotel Group – We bring theheartof hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer

We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application.