Chief Operating Officer

Brellis Recruitment; England; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading private home care business is seeking a CEO to drive growth and brand development as it expands into the premium live-in care market. The successful candidate will possess strong marketing and leadership skills, with the autonomy to shape the business while receiving structured support from an experienced board. This is an opportunity to impact a values-driven sector significantly, engaging affluent clientele and fostering a high-standard care service.

Benefits

Bonus based on performance

Equity linked to milestones

Dividends after profit distribution

Tools and funding available

Qualifications

• Proven leader with experience in scaling customer-facing services.
• Confident communicator capable of engaging high-net-worth clients.
• Experience in roles such as Managing Director, Marketing Director, or Commercial Director.

Responsibilities

• Shape brand positioning and client experience to enhance market presence.
• Build and lead a high-performing team while driving operational excellence.
• Develop partnerships with private healthcare professionals and referral partners.

Skills

Marketing

Leadership

Business Development

Communication

Job description

Chief Executive Officer (Growth & Brand Focused) Premium Private Home & Live-in Care Based South of Oxford £65,000 to £75,000 + Bonus + Equity & Dividends Are you a commercially minded leader with strong marketing instincts, looking to bring your expertise into a purpose-driven sector? We re recruiting a CEO for a respected, well-established home care business that s now entering its next chapter expanding into the premium private live-in care market, with a clear growth plan backed by investment and digital infrastructure. This is a unique opportunity for someone with leadership and growth experience perhaps from a marketing, hospitality, professional services, or lifestyle brand background who is ready to step into a top leadership role and build something meaningful. You don t need to come from the care sector. What matters is your ability to lead, grow, and position a high-trust service brand in affluent markets. About the business

• Turnover: £1M+ (2024), built solely on private domiciliary care.
  
• Clients: Exclusively private, across South Oxfordshire and surrounding areas.
  
• Backing: Privately owned, with experienced board-level support and access to capital.
  
• Strategy: Expand live-in care services across the South, eventually into London s high-net-worth market.
  
• Infrastructure: New website, external digital marketing partners, PASS system, and Xero finance system already in place.
  

Your focus

• Grow the brand: Shape positioning, pricing, and client experience to become the go-to name in private live-in care.
  
• Lead the team: Build on a strong office team of five, including a newly appointed Registered Care Manager. Hire your own team as needed.
  
• Drive performance: Take ownership of growth, profitability, and operational excellence, while maintaining a high standard of personalised care.
  
• Build partnerships: Develop networks among private healthcare professionals, high-net-worth communities, and referral partners.
  
• Deliver results: With support from the board, you'll have full day-to-day autonomy to scale the business and execute the strategy.
  

What we re looking for

• A proven leader with strong marketing, commercial, or business development credentials ideally with experience scaling a customer-facing service.
  
• Someone excited by the opportunity to build a brand and a business within a growing, values-led sector.
  
• A confident communicator with the gravitas to engage high-net-worth clients and lead a team with empathy and authority.
  
• You may have been a Managing Director, Marketing Director, Strategy Lead, or Commercial Director and now want to bring your expertise to a role with purpose, autonomy, and reward.
  

What s on offer

• Salary: c. £65,000 to £75,000 depending on experience
  
• Bonus: Based on performance and results
  
• Equity: Free shares linked to agreed milestones
  
• Dividends: Once profit distribution is in place
  
• Support: Tools, funding, and experienced board-level input but freedom to run the day-to-day as you see fit
  

INDH