Chief Marketing Officer

ALEXANDER JAMES RECRUITMENT LTD; Greater London; On-site; GBP 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working model

Bonus

Job summary

ALEXANDER JAMES RECRUITMENT LTD is seeking a Chief Marketing Officer in London. This global, B2C role requires leading a sizeable international marketing function and delivering growth across multiple markets.

You will shape the global strategy, drive customer growth, and oversee digital, CRM, and brand initiatives in a high-growth environment.

Qualifications

• 10+ years in senior B2C marketing leadership roles.
• Experience at CMO/Marketing Director level.
• Strong background in global, multi-market and multi-brand environments.
• Demonstrable success in customer acquisition, growth, and performance marketing.
• Commercially focused with a track record of delivering measurable business results.

Responsibilities

• Develop and execute the group's global marketing strategy.
• Lead brand and multi-brand positioning across international markets.
• Drive customer acquisition, retention, and revenue growth initiatives.
• Oversee digital, performance, and growth marketing activities.
• Lead creative, communications, and content strategies.
• Optimise CRM, customer insights, marketing technology, and data-driven decision making.
• Build, develop, and lead high-performing international marketing teams.
• Partner with senior stakeholders to support overall business growth objectives.

Skills

Leadership

Global markets

Digital marketing

CRM & data

Brand management

Team leadership

Performance marketing

Tools

CRM platforms

Marketing tech

Job description

Chief Marketing Officer

Location: London (Hybrid)
Salary: £180,000 - £240,000 DOE + Bonus
Type: Permanent

About the Role

We are seeking an experienced and commercially driven Chief Marketing Officer to join a rapidly growing international B2C organisation operating across multiple global markets.

Reporting to the executive leadership team, this Group-level position offers the opportunity to shape and deliver the global marketing strategy, drive customer growth, and lead a sizeable international marketing function. The successful candidate will bring a strong blend of strategic leadership, digital expertise, commercial acumen, and brand development experience.

Key Responsibilities

• Develop and execute the group's global marketing strategy.

• Lead brand and multi-brand positioning across international markets.

• Drive customer acquisition, retention, and revenue growth initiatives.

• Oversee digital, performance, and growth marketing activities.

• Lead creative, communications, and content strategies.

• Optimise CRM, customer insights, marketing technology, and data-driven decision making.

• Build, develop, and lead high-performing international marketing teams.

• Partner with senior stakeholders to support overall business growth objectives.

Candidate Requirements

• 10+ years' experience in senior B2C marketing leadership roles.

• Proven experience operating at CMO, Marketing Director, or equivalent executive level.

• Strong background in global, multi-market and multi-brand environments.

• Demonstrable success in customer acquisition, growth, and performance marketing.

• Commercially focused with a track record of delivering measurable business results.

• Experience leading large, geographically dispersed marketing teams.

• Strong understanding of digital marketing, CRM, customer data, and marketing technology.

Package

• Competitive salary of £180,000 - £240,000 DOE

• Performance-related bonus

• Hybrid working model based in London

• Opportunity to join a high-growth international organisation in a key leadership position