Channel Marketing Specialist

Axis Communications; Luton; On-site; GBP 40,000 - 60,000; Full time

Job summary

Axis Communications seeks a Channel Marketing Specialist to own the UK & Ireland channel plan, collaborating with marketing and sales to craft annual and quarterly campaigns. You’ll manage budgets, build partner relationships, and tailor Axis campaigns to local markets.

You’ll develop local collateral, write compelling copy, and coordinate with external agencies while ensuring global branding standards. Travel to partner and regional meetings is required.

Qualifications

• Understanding of marketing mix in B2B or B2C contexts.
• Experience with CRM systems and email marketing platforms.
• Knowledge of social media, search engines and paid digital campaigns.
• Copywriting skills with excellent written English.
• Strong organizational skills and ability to manage multiple activities.
• Experience building relationships with external partners or agencies.
• Track record delivering projects from start to finish.

Responsibilities

• Build and own the channel marketing plan for the UK & Ireland market with the marketing manager and sales to shape yearly, quarterly and monthly plans.
• Manage your budget and recommend investments to maximise activity impact.
• Develop relationships with distribution and channel partners and advise on marketing support.
• Create and adapt marketing collateral, write copy, and deliver campaigns locally in line with Axis branding.
• Manage third-party agencies and contributors, liaise with HQ marketing for consistency and on-brand output.
• Follow up on activity, evaluate results and sharpen future plans.
• Travel for partner meetings, regional meetings and events.

Skills

Marketing strategy

CRM systems

Email marketing

Social media

Copywriting

Organization

Partner relations

Tools

CRM platforms

Job description

What you'll do here as Channel Marketing Specialist

• Build and own the channel marketing plan for your part of the UK & Ireland market, working with the marketing manager, the wider team and sales to shape yearly, quarterly and monthly plans
• Manage your budget and make recommendations on how it's best invested to get the most out of every activity
• Develop strong relationships with our distribution and channel partners - listening to what they're trying to achieve and advising on how marketing can support it
• Create and adapt marketing collateral, write copy, and deliver corporate and EMEA campaigns at a local level
• Manage third-party agencies and contributors, and liaise with HQ marketing to keep everything consistent and on brand
• Follow up on activity, evaluate results and use what you learn to sharpen what comes next

Who are you?

You're confident enough to hold your own in a room of stakeholders and lead the conversation, and self-aware enough to know what you don't know. We're looking for someone honest, humble and prestige-less, who's genuinely open to learning and comfortable asking questions. You're proactive and enjoy solving problems without being closely managed. You take ownership of your own responsibilities, but you also look up and support the team. You bring curiosity about where marketing is heading, an eye for innovation, and a good understanding of the digital landscape, including how to work with a digital team to reach the right audience. Above all, you understand the commercial side. You don't get swept up in an idea because it's exciting; you can explain what it's for, what it should achieve and how you'd optimize it.

You'll recognize yourself in our values: Think Big, Always Open, Act as One.

We’d love to hear that you have:

• A good working understanding of the marketing mix and how to apply it, from either a B2B or B2C background
• Experience with CRM systems and email marketing platforms
• Working knowledge of social media platforms, search engines and paid digital campaign activity
• Copywriting skills, with excellent written English
• Strong organizational skills and the ability to prioritize and manage several activities at once
• Experience building relationships with external partners or agencies
• A track record of taking a project from start to finish

We’re open-minded about your degree subject and the industry you've come from. What matters more is your grasp of marketing fundamentals and your hunger to keep developing.

Travel: Some travel is part of the role partner and distribution meetings, regional meetings and events.

What Axis has to offer

We are a world leader in network video, where cutting-edge technology meets global impact. Here, you'll contribute to meaningful projects that shape the future of security and surveillance, developing solutions used worldwide. You'll work in an innovative and global organization that takes great pride in delivering world‑class products, services and solutions. It's an excellent environment in which to develop, with real scope for professional and individual growth – and a role where your effort genuinely contributes to the overall success of Axis.

Curious to discover more?

We have a host of places where you can learn more about Axis, our products, solutions, company culture, and what working at Axis is really like. Check out the Life at Axis blog, the Engineering at Axis blog, and Innovation at Axis.

Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success.

We welcome all applications. We go through applications continuously.

Type of Employment Permanent Employment Posting End Date 2026-09-26

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working. Let´s create a smarter, safer world. For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast. We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. Axis for cities Axis podcast playlist

In case of questions, please reach out to Natalie Bevins at [e-mail].