Marketing Coordinator

Product Marketing Alliance; United Kingdom; On-site; GBP 26,500 - 30,000; Full time

Benefits offered by this job

Enhanced paid holiday

Private Medical Insurance

Life Insurance

Flexible hours

Tech gear kit

On-demand therapy via Oliva

Subsidised gym membership

Cycle to work

Flexible benefits £600–£1,980+ yearly

L&D budget £500 annually

Volunteer & L&D Days

Job summary

The Alliance in the United Kingdom is seeking a proactive marketing professional to lead multi-channel campaigns across events, education, and community initiatives. You will own campaigns from concept to execution, using data to optimize performance and craft engaging copy for emails, social posts, and partnerships.

Join a team that values ownership, fast iteration, and cross-team collaboration, with a comprehensive benefits package and flexible hours.

Qualifications

• You want ownership in your role from the beginning and ready to level up.
• You're passionate about using data behind why things happen to shape campaigns.
• You take pride in crafting effective and engaging copy for each platform.
• You are naturally self-directed, operate at a high cadence, and get stuff done.
• You expertly balance daily to-dos with short- and long-term planning.
• You are an extraordinary teammate and willing to take on new things.
• Experience with Asana or project management tools is a plus.
• Experience using ESPs & CRMs, and basic Google Analytics understanding is desirable.

Responsibilities

• Become an Expert in your Audience: manage a specific product portfolio across events, education, sponsored products, and community initiatives.
• Assist in Full-Funnel Campaigns: plan and execute campaigns from start to finish, building data lists and tracking conversions.
• Multi-Channel Marketing: develop email, social, partnerships, and affiliate programs to drive registrations and revenue.
• Create Engaging Content: write clear, on-brand copy for emails, social posts, and partnerships.
• Track and Report Performance: monitor metrics, collect data, and share insights with the team.
• Collaborate and Learn Across Teams: work with content, community, product and sales to build cohesive campaigns.

Skills

Ownership

Data-driven

Copywriting

Self-directed

Cadence

Teamwork

Asana experience

ESPs & CRMs

Google Analytics

Tools

Asana

ESPs & CRMs

Google Analytics

Job description

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

The Role

Join our dynamic marketing team and step into the world of integrated, multi-channel marketing. Our innovative marketing team supports the company’s growth across diverse product lines, from global events and accredited courses to membership plans and industry-shaping reports. As part of this team, you’ll help drive success across our entire ecosystem, connecting top industry minds, sharing the latest trends, and building meaningful connections.

In this role, you will..

• Become an Expert in your Audience: learn and develop to manage a specific product portfolio, gaining experience across various product types, including events, education, sponsored products, and community initiatives.

• Assist in Full-Funnel Campaigns: Help plan and execute marketing campaigns from start to finish, with hands‑on involvement in each step—from building data lists to tracking conversions.

• Multi-Channel Marketing: Assist in developing multi‑channel marketing efforts, gaining experience in email, social media, partnerships, and affiliate programs to drive engagement, registrations, and revenue.

• Create Engaging Content: Write clear, on‑brand copy for emails, social posts, and partnerships, helping to manage campaign assets that align with the goals of each product type.

• Track and Report Performance: Monitor campaign performance metrics, support data collection, and share insights with the team to help inform future strategies and improvements.

• Collaborate and Learn Across Teams: Work with content, community, product, and sales teams to gain a broad understanding of our marketing efforts and assist in building cohesive campaigns that drive results.

Requirements

• You want ownership in your role from the beginning and ready to level up. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results

• You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns

• You take pride in crafting effective and engaging copy whatever the platform

• You are naturally self‑directed, operate at a high cadence, and get stuff done

• You expertly balance and prioritize your daily to‑do's, as well as your short‑term and long‑term planning

• You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things

• Experience with Asana or project management tools a plus (desirable)

• Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable)

Compensation

Compensation: £26,500 - £30,000 Base salary depending on previous experience. Bonus: Performance Bonus up to 10% yearly

Core Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday

• Private Medical Insurance

• Life Insurance: (4 x salary)

• Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive

• Extensive tech gear kit

Wellbeing Benefits

• On-demand therapy, coaching & mental fitness via Oliva

• Heavily subsidised gym membership via Wellness Hub

• Cycle to work & Workplace Nursery schemes

• Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)

Learning & Development

• Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3,000+)

• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.