Channel Marketing Manager - Partnerships

Pod

Greater London

Hybrid

GBP 50,000 - 55,000

Full time

13 days ago

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Benefits offered by this job

Wellbeing platform

Pension scheme

Hybrid working

Family & friends discount

Job summary

Pod is seeking a Channel Marketing Lead, Partnerships in London. You will own the channel marketing strategy, plan go-to-market motions with partners, and drive campaigns across wholesalers, installers, OEMs, and energy providers.

The role mixes strategy with hands-on execution in a cross-functional environment spanning Marketing, Sales and Partnerships. You’ll own partner enablement, events and budgets, shaping programs that boost partner demand and Pod revenue while collaborating closely with

Qualifications

Proven channel marketing experience driving revenue through partner ecosystems.
Strategic mindset translating objectives into marketing programmes.
Experience across ABM, digital campaigns, content, events and partner co-marketing.

Responsibilities

Lead channel marketing strategy across indirect sales and partnerships.
Develop go-to-market plans for partner propositions, launches and campaigns.
Run partner marketing campaigns with digital, content, events and ABM elements.
Own partner enablement programmes and marketing tools for sales.
Lead partner-focused events and industry engagement activities.
Measure KPIs and optimise campaigns, events and initiatives.
Collaborate with Sales and Partnerships to align on partner needs.
Incorporate market insights into strategy to strengthen Pod's position.
Manage the channel marketing budget and investment.

Skills

Channel marketing

Strategic thinking

Multi-channel marketing

Campaign development

Relationship building

Data-driven decisions

Budget management

Collaborative leadership

Marketing technology

Job description

Department: Marketing

Location: London

Compensation: £50,000 - £55,000 / year

Description Job Title: Channel Marketing Manager - Partnerships Salary: £50,000 - £55,000 Location: Hybrid (1-2 days per week in London office) At Pod, we're accelerating the transition to electric vehicles by making charging simple, smart and accessible. As our Channel Marketing Lead, Partnerships, you'll play a pivotal role in driving growth through our indirect sales channels and strategic partners. You'll own the marketing strategy and execution across key partner segments including wholesalers, installers, automotive OEMs and dealerships, fleet and leasing providers, homebuilders, and energy companies. Working at the intersection of Marketing, Sales and Partnerships, you'll create compelling go-to-market programmes that enable partners to sell Pod effectively, generate demand, and deliver measurable revenue growth. Reporting to the Head of Partnerships & Commercial Marketing, you'll have the opportunity to shape how Pod goes to market through partner ecosystems and help establish Pod as the leading EV charging partner across multiple industries.

"As Channel Marketing Lead, Partnerships, you'll have a unique opportunity to define how Pod engages and grows through its partner ecosystem. From major automotive brands and energy providers to installers and homebuilders, you'll help create the marketing strategies and programmes that drive demand and revenue through some of our most important commercial relationships. This is a highly visible role with significant ownership, where you'll be trusted to challenge, innovate and shape our approach as we scale. If you enjoy combining strategic thinking with hands‑on execution and want to play a key role in the energy transition, this is the role for you."

What You'll Do

Lead Channel Marketing Strategy You'll develop and own the channel marketing strategy across indirect sales and partnership channels, ensuring activity aligns with wider commercial objectives and contributes directly to revenue growth. You'll identify opportunities to expand reach, deepen partner engagement, and increase partner-generated demand.
Develop Go-to-Market Plans Working closely with the B2B Acquisition Manager and Partnerships team, you'll create and deliver go-to-market plans for partner propositions, product launches, campaigns and new channel opportunities. You'll ensure marketing activity supports both partner acquisition and retention goals.
Drive Partner Marketing Campaigns You'll plan, execute and optimise integrated co-marketing campaigns with partners, combining digital, content, events and account-based marketing approaches to generate pipeline and revenue. You'll continuously test and refine activity based on performance insights.
Own Partner Enablement Programmes You'll create and manage the marketing resources, sales tools and communications that enable partners to position, promote and sell Pod effectively. You'll ensure partners have everything they need to succeed while strengthening long‑term relationships.
Lead Events and Industry Engagement You'll develop and deliver a calendar of partner-focused events, including partner engagement programmes, acquisition events, trade shows, webinars and industry opportunities that increase Pod's visibility and commercial impact.
Measure Performance and Optimise Results You'll establish channel marketing KPIs and reporting frameworks, tracking the effectiveness of campaigns, events and partner initiatives. Using data and commercial insight, you'll identify opportunities to improve performance and maximise return on investment.
Partner Closely with Sales You'll work alongside Sales and Partnerships teams to understand partner needs, identify growth opportunities and develop programmes that support channel development, engagement and retention.
Bring Market Insight into Strategy You'll stay close to market developments, customer behaviour and competitor activity across partner channels, translating insight into actions that strengthen Pod's market position and commercial performance.
Manage Budget and Investment You'll own and manage channel marketing budgets, making informed decisions on where to invest resources to achieve the strongest commercial outcomes and partner impact.

What You'll Bring

Proven Channel Marketing Experience You'll have strong B2B marketing experience within partner, channel or alliance marketing environments, with a demonstrated track record of driving commercial results through partner ecosystems.
Strategic and Commercial Thinking You'll understand how marketing contributes to pipeline, revenue and business growth, and be confident translating commercial objectives into actionable marketing programmes.
Strong Multi-Channel Marketing Expertise You'll have experience across account-based marketing, digital campaigns, content marketing, events and partner co-marketing, with the ability to prioritise effectively across multiple initiatives.
Campaign Development and Execution You'll have successfully built and delivered marketing campaigns from strategy through execution, measurement and optimisation, balancing creativity with commercial outcomes.
Outstanding Relationship Building Skills You'll be an excellent communicator who can build credibility with senior stakeholders, collaborate cross-functionally, and develop strong relationships with external partners.
Data-Driven Decision Making You'll be comfortable using performance metrics, marketing analytics and commercial data to evaluate success, identify opportunities and inform future investment decisions.
Budget Management Experience You'll have experience managing marketing budgets and allocating spend based on business priorities, performance and return on investment.
Collaborative Leadership You'll thrive in cross-functional environments, bringing together Sales, Product, Partnerships and Marketing teams to deliver shared goals.
Marketing Technology Knowledge You'll have experience using marketing automation platforms, ideally HubSpot, and understand how technology can support campaign execution, reporting and partner engagement.

It would be an added bonus if you have:

Experience within the EV charging, clean energy, automotive, utilities or homebuilder sectors
Experience working in a scale-up or other high-growth business environment
Knowledge of partner relationship management or partner marketing platforms
Experience developing account-based marketing programmes
Passion for sustainability and the transition to cleaner energy

Why Join Us?

This is an exciting opportunity to shape a critical growth channel within one of the UK's fastest-growing EV charging businesses. You'll have significant ownership, the freedom to build and improve programmes, and the chance to work with some of the most influential organisations across automotive, energy, construction and mobility. If you're motivated by commercial impact, partnership growth and helping accelerate the transition to electric vehicles, we'd love to hear from you.

What's in it for you?