Channel Marketing Manager - Partnerships

Pod Point, Ltd.

Greater London

On-site

GBP 50,000 - 55,000

Full time

14 days+

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Benefits offered by this job

UnMind wellbeing platform

Podpoint Charger

Discounted energy tariff

Flexible hybrid working

Work abroad for up to 20 days per year

25 days holiday

Job summary

Pod Point, Ltd. is seeking a Channel Marketing Manager - Partnerships to own marketing strategy across indirect sales and partner ecosystems.

You will drive growth through wholesalers, installers, OEMs, fleets and energy partners, positioning Pod as the leading EV charging partner. Reporting to Head of Partnerships & Commercial Marketing, you will develop go-to-market plans, run co-marketing campaigns, manage budgets and measure ROI, with a strong emphasis on collaboration across Marketing,

Qualifications

Strong B2B marketing experience within partner, channel or alliance environments.
Experience across account-based marketing, digital campaigns, content marketing, events and partner co-marketing.
Proven track record delivering campaigns from strategy through execution, measurement and optimisation.
Excellent communicator who can build credibility with senior stakeholders and cross-functional teams.
Experience managing marketing budgets and allocating spend based on performance and ROI.
Experience using marketing automation platforms (ideally HubSpot).

Responsibilities

Develop and own the channel marketing strategy across indirect sales and partnership channels.
Create go-to-market plans for partner propositions, product launches, campaigns and new channel opportunities.
Plan, execute and optimise integrated co-marketing campaigns with partners.
Create and manage marketing resources, sales tools and communications for partners.
Deliver a calendar of partner-focused events, engagement programmes and webinars.
Establish channel marketing KPIs and reporting frameworks to track campaign performance.

Skills

B2B marketing

Partner ecosystem marketing

ABM

Digital campaigns

Content marketing

Event marketing

Stakeholder communication

Tools

HubSpot

Job description

Channel Marketing Manager - Partnerships

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: Head of Partnerships & Commercial Marketing

Compensation: £50,000 - £55,000 / year

Description

Job Title: Channel Marketing Manager - Partnerships

Salary: £50,000 - £55,000

Location: Hybrid (1-2 days per week in London office)

At Pod, we’re accelerating the transition to electric vehicles by making charging simple, smart and accessible. As our Channel Marketing Lead, Partnerships, you’ll play a pivotal role in driving growth through our indirect sales channels and strategic partners.

You’ll own the marketing strategy and execution across key partner segments including wholesalers, installers, automotive OEMs and dealerships, fleet and leasing providers, homebuilders, and energy companies. Working at the intersection of Marketing, Sales and Partnerships, you’ll create compelling go-to-market programmes that enable partners to sell Pod effectively, generate demand, and deliver measurable revenue growth.

Reporting to the Head of Partnerships & Commercial Marketing, you’ll have the opportunity to shape how Pod goes to market through partner ecosystems and help establish Pod as the leading EV charging partner across multiple industries.

Here’s what our Head of Partnerships & Commercial Marketing had to say:

“As Channel Marketing Lead, Partnerships, you’ll have a unique opportunity to define how Pod engages and grows through its partner ecosystem. From major automotive brands and energy providers to installers and homebuilders, you’ll help create the marketing strategies and programmes that drive demand and revenue through some of our most important commercial relationships. This is a highly visible role with significant ownership, where you’ll be trusted to challenge, innovate and shape our approach as we scale. If you enjoy combining strategic thinking with hands-on execution and want to play a key role in the energy transition, this is the role for you.”

What You’ll Do

You’ll develop and own the channel marketing strategy across indirect sales and partnership channels, ensuring activity aligns with wider commercial objectives and contributes directly to revenue growth. You’ll identify opportunities to expand reach, deepen partner engagement, and increase partner-generated demand.

Working closely with the B2B Acquisition Manager and Partnerships team, you’ll create and deliver go-to-market plans for partner propositions, product launches, campaigns and new channel opportunities. You’ll ensure marketing activity supports both partner acquisition and retention goals.

You’ll plan, execute and optimise integrated co-marketing campaigns with partners, combining digital, content, events and account-based marketing approaches to generate pipeline and revenue. You’ll continuously test and refine activity based on performance insights.

You’ll create and manage the marketing resources, sales tools and communications that enable partners to position, promote and sell Pod effectively. You’ll ensure partners have everything they need to succeed while strengthening long-term relationships.

You’ll develop and deliver a calendar of partner-focused events, including partner engagement programmes, acquisition events, trade shows, webinars and industry opportunities that increase Pod’s visibility and commercial impact.

You’ll establish channel marketing KPIs and reporting frameworks, tracking the effectiveness of campaigns, events and partner initiatives. Using data and commercial insight, you’ll identify opportunities to improve performance and maximise return on investment.

You’ll work alongside Sales and Partnerships teams to understand partner needs, identify growth opportunities and develop programmes that support channel development, engagement and retention.

You’ll stay close to market developments, customer behaviour and competitor activity across partner channels, translating insight into actions that strengthen Pod’s market position and commercial performance.

You’ll own and manage channel marketing budgets, making informed decisions on where to invest resources to achieve the strongest commercial outcomes and partner impact.

What You’ll Bring

You’ll have strong B2B marketing experience within partner, channel or alliance marketing environments, with a demonstrated track record of driving commercial results through partner ecosystems.

You’ll understand how marketing contributes to pipeline, revenue and business growth, and be confident translating commercial objectives into actionable marketing programmes.

You’ll have experience across account-based marketing, digital campaigns, content marketing, events and partner co-marketing, with the ability to prioritise effectively across multiple initiatives.

You’ll have successfully built and delivered marketing campaigns from strategy through execution, measurement and optimisation, balancing creativity with commercial outcomes.

You’ll be an excellent communicator who can build credibility with senior stakeholders, collaborate cross-functionally, and develop strong relationships with external partners.

You’ll be comfortable using performance metrics, marketing analytics and commercial data to evaluate success, identify opportunities and inform future investment decisions.

You’ll have experience managing marketing budgets and allocating spend based on business priorities, performance and return on investment.

You’ll thrive in cross-functional environments, bringing together Sales, Product, Partnerships and Marketing teams to deliver shared goals.

You’ll have experience using marketing automation platforms, ideally HubSpot, and understand how technology can support campaign execution, reporting and partner engagement.

It would be an added bonus if you have:

Experience within the EV charging, clean energy, automotive, utilities or homebuilder sectors
Experience working in a scale-up or other high-growth business environment
Knowledge of partner relationship management or partner marketing platforms
Experience developing account-based marketing programmes
Passion for sustainability and the transition to cleaner energy

Why Join Us?

This is an exciting opportunity to shape a critical growth channel within one of the UK’s fastest-growing EV charging businesses. You’ll have significant ownership, the freedom to build and improve programmes, and the chance to work with some of the most influential organisations across automotive, energy, construction and mobility. If you’re motivated by commercial impact, partnership growth and helping accelerate the transition to electric vehicles, we’d love to hear from you.

What’s in it for you?