Channel Marketing Manager

Promapp; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Channel Marketing Manager to drive pipeline and revenue growth through strategic marketing programs. This role involves collaborating closely with channel and technology alliance leaders, managing comprehensive marketing plans, and analyzing campaign performance to optimize future efforts. You will thrive in a dynamic environment, leveraging your exceptional communication skills and marketing expertise to deliver impactful results. Join a forward-thinking company that values innovation and offers a flexible work environment tailored to your lifestyle and preferences. If you are passionate about marketing and eager to make a difference, this opportunity is for you.

Benefits

Global Gratitude and Recharge Days

Flexible, paid time off policy

Employee wellness programs

Paid parental leave

Community impact, paid volunteer time

Invention/patenting assistance

Intercultural learning and celebration

Multiple tools for learning and growth

Qualifications

• 5+ years of relevant experience in marketing roles.
• Strong work ethic with proven ability to meet deadlines.

Responsibilities

• Manage marketing plans and campaigns with partners quarterly.
• Track and analyze marketing data to shape future investments.

Skills

Written Communication

Verbal Communication

Project Management

Negotiation Skills

Analytical Skills

Demand Generation Strategies

Lead Nurture Strategies

Education

Bachelor's Degree

Tools

Microsoft Excel

Salesforce

Marketo

Job description

About Nintex:

At Nintex, we are transforming the way people work, everywhere.

As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go.

About the role:

Reporting to the Sr Director Demand Programs, the Channel Marketing Manager will support our channel and alliance partner business with the overall development and management of programs, campaigns, and activities that drive pipeline and revenue growth.

Your contribution will be:

Primary Responsibilities include:

1. Align with Channel and Technology Alliance Leaders to understand the market trends and customize programs as needed to help drive quota attainment goals.
2. Work closely with the EMEA Channel Team to plan and conduct campaigns, digital activities, and in-person programs through the partner, with the partner, and to the partner in order to drive a co-sell go-to-market motion, ensuring timely follow-up.
3. Manage marketing plans with partners on a quarterly basis including but not limited to email, event, promotional, tradeshow, lunch and learns, webinar programs, and campaigns.
4. Coordinate activities cross-functionally to create and deliver engaging partner communications regarding program benefits, new products and services, and channel enablement programs through key monthly communications such as emails, newsletters, and announcements.
5. Track, analyze, and report on marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing investments.

You will be expected to:

1. Deliver against business objectives.
2. Leverage exceptional written and verbal communication skills.
3. Possess a strong work ethic, highly responsive and dedicated to program results.
4. Demonstrate a proven ability to meet deadlines in a fast-paced environment.
5. Possess a working knowledge of demand generation and lead nurture strategies.
6. Wear many hats and quickly pivot based on changing priorities.
7. Be proficient in Microsoft Excel to manage a budget, provide data, and report back to the business.
8. Possess experience and/or knowledge of the Nintex partner ecosystem and alliance partners’ technologies (i.e., Microsoft, Salesforce).
9. Possess experience with Marketing Automation Platform and CRM systems; Salesforce.com and Marketo are preferable.
10. Be a skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
11. Write campaign briefs, email, web, and social, newsletters, and campaign ads; both short form and long form.
12. Understand the buyer's journey, re-purpose content, and demonstrate strong skills working with agencies and vendors for creative and content marketing campaigns.

To be successful, we think you need:

1. 5+ years of relevant experience.
2. English speaking. French and/or German would be an advantage.

What’s in it for you?

Our people work in the way that best suits them and their teams - whether at home, in an office, or another place that sparks creativity, focus, and collaboration. Our work environment is such that our people can successfully deliver their work while adequately supporting their lifestyle and preferences.

While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including:

1. Global Gratitude and Recharge Days.
2. Flexible, paid time off policy.
3. Employee wellness programs and counseling resources.
4. Meaningful peer recognition and awards.
5. Paid parental leave.
6. Invention/patenting assistance.
7. Community impact, paid volunteer time, and opportunities.
8. Intercultural learning and celebration.
9. Multiple tools through which to learn and grow, and an incredible global community.

View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.