CEE Territory Manager – Licensed Retail Growth

BIOWORLD INTERNATIONAL

Hinckley

On-site

GBP 55,000 - 75,000

Full time

14 days+

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Job summary

Bioworld International, based in the UK and Europe, is seeking a Territory Manager – CEE to drive sales across Central and Eastern Europe, focusing on licensed apparel and accessories. You will manage existing accounts, win new business with European retailers, and translate market opportunities into tangible growth, reporting to the Head of European Sales.

Fluent Polish and English are essential, with a proven track record selling to European retailers and experience in licensed products.

Qualifications

  • Fluency in Polish and English with excellent written and verbal skills.
  • Proven sales experience with European retailers.

Responsibilities

  • Drive sales growth across the territory by meeting turnover and margin targets.
  • Develop and maintain relationships with retail buyers and key decision-makers.
  • Win new business and reactivate dormant accounts.
  • Grow existing accounts by expanding product ranges and partnerships.
  • Develop a clear territory strategy across CEE and translate insights into actions.
  • Present products and opportunities to retailers, aligned with market trends and customer needs.
  • Collaborate with internal teams (Sales, Design, Trade Marketing, Finance and Licensing) to deliver solutions.
  • Share market feedback, competitor activity and opportunities for licensed products.
  • Maintain accurate sales forecasts and account information.
  • Support market requirements by translating sales/marketing materials for local markets.
  • Ensure product certification and supply-chain documentation compliance.

Skills

Polish language fluency
English language fluency
Sales experience with European Retail
Licensed products experience
New business development
Commercial awareness
Relationship-building
Negotiation skills
Presentation skills
Market opportunity analysis
Organisation and time management
Microsoft Office

Tools

Microsoft Office

Job description

Bioworld International, based in the UK and Europe, is seeking a Territory Manager – CEE to drive sales across Central and Eastern Europe, focusing on licensed apparel and accessories. You will manage existing accounts, win new business with European retailers, and translate market opportunities into tangible growth, reporting to the Head of European Sales.

Fluent Polish and English are essential, with a proven track record selling to European retailers and experience in licensed products.

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