Category Manager

Nuby UK LLP; Newcastle upon Tyne; On-site; GBP 50,000 - 75,000; Full time

Job summary

Nuby UK LLP is seeking a commercially minded Category Manager to shape growth by translating consumer insight into actionable category strategies. You will partner with Product, Marketing and Sales to drive launches, pricing and range decisions across the UK market, leveraging EPOS data and Nielsen insights.

You will own biannual category toolkits, engage with major UK retailers, and develop go-to-market plans that position new and existing products for success.

Qualifications

• Experience within Category Management, Category Strategy or Consumer Insight in FMCG.
• Strong analytical capability with EPOS, panel and market data including Nielsen.
• Experience with UK retail customers and understanding how category insight influences commercial decisions.
• Understanding of product, pricing, promotions, range strategy and consumer behaviour.
• Strong communication and presentation skills for turning complex data into engaging stories.
• Ability to influence stakeholders across Sales, Marketing, Product and external retailers.

Responsibilities

• Category Strategy & Leadership: Take ownership of category insight, identifying opportunities to drive sustainable growth across Nuby's portfolio.
• Customer Engagement: Build credible, insight-led relationships with leading UK retailers, becoming a trusted category partner and influencing customer decisions.
• Consumer & Market Insight: Translate EPOS, panel and market data into compelling commercial recommendations that influence range, pricing, promotional and innovation strategies.
• New Product Development: Work closely with Product, Marketing and Sales teams to identify opportunities, influence innovation pipelines and support successful product launches.
• Category Toolkits: Lead the development of biannual category toolkits, creating compelling insight-led presentations to support customer engagement and NPD sell-in.
• Go-to-Market Strategy: Take ownership of category go-to-market plans, helping ensure new and existing products are successfully positioned and launched.
• Brand & Category Performance: Develop and manage an annual brand tracker, monitoring consumer behaviour, parent trends, category developments and commercial performance.
• Cross-Functional Collaboration: Work collaboratively across the business, bringing together insight, commercial thinking and product innovation to deliver shared objectives.

Skills

Category Management

Category Strategy

Consumer Insight

Data Analysis

Stakeholder Management

Education

Bachelor's degree in Business/Marketing

Tools

Nielsen data

EPOS Data

Job description

We're Nuby, pronounced NEW-be, and while we don't take ourselves too seriously, we are serious about helping parents navigate the ride of parenthood. From the first feed to the first steps, our products support every chaotic, wonderful, sleep-deprived moment in between.

With over 45 years of heritage and part of the global Luv n' care group, we are a trusted name in baby feeding, weaning, soothing and everyday care, with a presence in over 155 countries worldwide.

We're the creators of RapidCool™, an award-winning innovation widely recognised by parents as a true game changer. Our portfolio spans feeding, weaning, drinking, toys, teethers, bathtime and nursery essentials, with products stocked by leading retailers including Boots, Tesco, Amazon and Argos. But there's more to Nuby than great products.

Our culture is built around four core values:

• Care: We give our all in everything we do.
• The World: We're committed to building a more sustainable future for children.
• People: We work openly, honestly and collaboratively.
• Fun: We bring energy, positivity and celebrate success.

We're a brand with a mission, a personality and a genuine passion for making family life a little easier.

We care. We collaborate. We have fun. And now, we're looking for someone to join us.

The Opportunity

As Nuby continues to invest in its category capability, we're looking for a commercially minded and ambitious Category Manager to help shape the next phase of our growth. Working at the intersection of consumer insight, customer engagement and product development, you'll translate data into compelling commercial stories that influence decisions and deliver results. You'll have the opportunity to make a genuine impact, with the ownership and autonomy to help shape the future of our categories.

What You'll Be Doing

• Category Strategy & Leadership: Take ownership of category insight, identifying opportunities to drive sustainable growth across Nuby's portfolio.
• Customer Engagement: Build credible, insight-led relationships with leading UK retailers, becoming a trusted category partner and influencing customer decisions.
• Consumer & Market Insight: Translate EPOS, panel and market data into compelling commercial recommendations that influence range, pricing, promotional and innovation strategies.
• New Product Development: Work closely with Product, Marketing and Sales teams to identify opportunities, influence innovation pipelines and support successful product launches.
• Category Toolkits: Lead the development of biannual category toolkits, creating compelling insight-led presentations to support customer engagement and NPD sell-in.
• Go-to-Market Strategy: Take ownership of category go-to-market plans, helping ensure new and existing products are successfully positioned and launched.
• Brand & Category Performance: Develop and manage an annual brand tracker, monitoring consumer behaviour, parent trends, category developments and commercial performance.
• Cross-Functional Collaboration: Work collaboratively across the business, bringing together insight, commercial thinking and product innovation to deliver shared objectives.

What We're Looking For

We're looking for a commercially driven, curious and engaging Category professional who enjoys turning insight into action.

You’ll ideally bring:

• Experience within Category Management, Category Strategy or Consumer Insight, gained within FMCG or consumer goods.
• Strong analytical capability, with experience interpreting EPOS, panel and market data, including sources such as Nielsen.
• Experience working with UK retail customers and understanding how category insight influences commercial decisions.
• A good understanding of product, pricing, promotions, range strategy and consumer behaviour.
• Strong communication and presentation skills, with the ability to turn complex data into clear, engaging commercial stories.
• The confidence to influence stakeholders and build relationships across Sales, Marketing, Product and external retail partners.

A proactive, collaborative and commercially focused approach, with the energy and enthusiasm to make things happen.

Why Join Nuby?

• A Global Brand with Personality- Join an internationally recognised business with over 45 years of heritage, operating across more than 155 countries and offering products that genuinely make a difference to families.
• Real Ownership & Influence- This isn't simply a reporting position. You'll have the opportunity to influence category strategy, product development and commercial decisions across the business.
• Innovation at the Heart of the Business- From award-winning products such as RapidCool™ to an extensive portfolio of everyday baby essentials, you'll help shape how innovation reaches customers and consumers.
• Exposure to Leading UK Retailers- Work across a diverse retail landscape, building category partnerships and helping influence the future direction of Nuby's customer relationships.
• A Culture Built Around People- Join a business that values collaboration, openness, positivity and having fun along the way.
• A Business That Cares- Be part of a company committed to making a positive difference, including initiatives such as partnerships with FareShare and support for women's sport.

If you're an ambitious Category professional looking for an opportunity to take greater ownership, influence commercial decisions and help shape the future of a recognised consumer brand, we'd love to hear from you.

Join Nuby and help turn consumer insight into meaningful category growth.