Category Growth Leader: Insight, Retail Partnerships

Nuby UK LLP; Newcastle upon Tyne; On-site; GBP 50,000 - 75,000; Full time

Job summary

Nuby UK LLP is seeking a commercially minded Category Manager to shape growth by translating consumer insight into actionable category strategies. You will partner with Product, Marketing and Sales to drive launches, pricing and range decisions across the UK market, leveraging EPOS data and Nielsen insights.

You will own biannual category toolkits, engage with major UK retailers, and develop go-to-market plans that position new and existing products for success.

Qualifications

• Experience within Category Management, Category Strategy or Consumer Insight in FMCG.
• Strong analytical capability with EPOS, panel and market data including Nielsen.
• Experience with UK retail customers and understanding how category insight influences commercial decisions.
• Understanding of product, pricing, promotions, range strategy and consumer behaviour.
• Strong communication and presentation skills for turning complex data into engaging stories.
• Ability to influence stakeholders across Sales, Marketing, Product and external retailers.

Responsibilities

• Category Strategy & Leadership: Take ownership of category insight, identifying opportunities to drive sustainable growth across Nuby's portfolio.
• Customer Engagement: Build credible, insight-led relationships with leading UK retailers, becoming a trusted category partner and influencing customer decisions.
• Consumer & Market Insight: Translate EPOS, panel and market data into compelling commercial recommendations that influence range, pricing, promotional and innovation strategies.
• New Product Development: Work closely with Product, Marketing and Sales teams to identify opportunities, influence innovation pipelines and support successful product launches.
• Category Toolkits: Lead the development of biannual category toolkits, creating compelling insight-led presentations to support customer engagement and NPD sell-in.
• Go-to-Market Strategy: Take ownership of category go-to-market plans, helping ensure new and existing products are successfully positioned and launched.
• Brand & Category Performance: Develop and manage an annual brand tracker, monitoring consumer behaviour, parent trends, category developments and commercial performance.
• Cross-Functional Collaboration: Work collaboratively across the business, bringing together insight, commercial thinking and product innovation to deliver shared objectives.

Skills

Category Management

Category Strategy

Consumer Insight

Data Analysis

Stakeholder Management

Education

Bachelor's degree in Business/Marketing

Tools

Nielsen data

EPOS Data

Job description

Nuby UK LLP is seeking a commercially minded Category Manager to shape growth by translating consumer insight into actionable category strategies. You will partner with Product, Marketing and Sales to drive launches, pricing and range decisions across the UK market, leveraging EPOS data and Nielsen insights.

You will own biannual category toolkits, engage with major UK retailers, and develop go-to-market plans that position new and existing products for success.