Category Growth Lead - FMCG Insights & Retail Strategy

Vinarchy group.; Lancashire; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Annual wine allowance

Vitality Health Insurance

Fast Friday finishes

Hybrid work (Weybridge/London)

Learning library access

Employee discounts

Employee assistance program

Community volunteering

Job summary

Vinarchy is seeking a Category Development Manager to own key retailer relationships and shape category direction through data-driven insights. You will influence internal teams and external customers, delivering insightful recommendations from day one.

You will build expertise across Nielsen/Circana data, loyalty programs, and market analytics while collaborating on brand planning and new product storytelling.

Qualifications

• 2+ years of customer-facing experience in an FMCG environment.
• Background in a junior category role is preferred.
• Experience using Nielsen, Circana (IRI), or Kantar data systems.
• Familiarity with loyalty card data platforms (Dunn Humby, SIP/Nectar, Quantium, Hive).
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Growth mindset and proactive learning culture.
• Strong time management and multi-project handling.
• Excellent professional communication with external customers and internal teams.

Responsibilities

• Own key customer relationships (e.g., Grocery Multiples) as primary contact for category management.
• Provide independent, objective category insights separate from sales.
• Become expert in market data tools such as Nielsen and Circana/IRI.
• Deliver consumer and shopper insights using category segmentation and loyalty data.
• Develop category insight plans to answer customer questions and needs.
• Conduct performance and range reviews with clear recommendations.
• Contribute to Vinarchy's category vision and growth drivers.
• Analyze Vinarchy performance for the sales team and explain results.
• Identify sales opportunities and risks for Vinarchy with an independent voice.
• Contribute to annual brand planning with category insights.
• Support product development with category-led selling stories.
• Participate in team projects like the annual Christmas Review and Vintelligence launch.

Skills

FMCG experience

Category management

Stakeholder management

Data storytelling

Data analytics

PowerPoint

Excel

Growth mindset

Time management

Communication

Tools

Nielsen

Circana/IRI

Kantar

DunnHumby

SIP/Nectar

Hive

Excel

PowerPoint

Job description

Vinarchy is seeking a Category Development Manager to own key retailer relationships and shape category direction through data-driven insights. You will influence internal teams and external customers, delivering insightful recommendations from day one.

You will build expertise across Nielsen/Circana data, loyalty programs, and market analytics while collaborating on brand planning and new product storytelling.