Category Growth Lead — Data-Driven Shopper Insights

Vinarchy group.; Weybridge, Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual wine allowance

Wine specials

Health insurance

Flexible Fridays

Hybrid: 3 days in Weybridge/London

Learning library

Job summary

Vinarchy is seeking a Category Development Manager to own key retailer relationships and use data-driven insights to shape category recommendations. You will influence both retail customers and internal teams, with support to broaden your expertise and storytelling style from day one.

You will grow into greater responsibility while contributing to Vinarchy's category vision, performance analysis, and new product initiatives.

Qualifications

• 2+ years of customer-facing experience in FMCG.
• Background in junior category role preferred or transferable in Trade Marketing, Sales or Consumer & Shopper insights.
• Experience with Nielsen/Circana data systems and/or Kantar data.
• Loyalty-card data platforms (Dunn Humby, SIP/Nectar, Quantium, Hive) experience.
• Strong PowerPoint and Excel skills.
• Commitment to continuous learning and personal development.
• Strong stakeholder management for external customers.
• Proven ability to influence and tell compelling stories with data.
• Excellent time management and ability to juggle multiple projects.

Responsibilities

• Direct responsibility for significant customers (e.g., Grocery Multiples); sole daily contact for category relationship.
• Engage with customers independently of the sales function.
• Be an expert in market data tools (Nielsen EPOS & Panel).
• Provide consumer & shopper insights using category segmentation and loyalty data.
• Contribute to the category insight plan by identifying customer needs and questions.
• Conduct performance and range reviews and provide actionable recommendations.
• Create and communicate Vinarchy's category vision and growth drivers.
• Analyze Vinarchy performance for sales teams and report findings.
• Identify sales opportunities and risks; bring objective category voice to commercial teams.
• Contribute to Brand Planning with category insights; inform new product development.
• Participate in team projects and annual campaigns (e.g., Christmas Review).

Skills

2+ years FMCG customer facing

Category/Trade Marketing or insights

Nielsen/Circana or Kantar data systems

Loyalty-card data platforms (Dunn Hum?

PowerPoint & Excel

Growth mindset and continuous learning

Stakeholder management - external

Influencing & storytelling

Time management

Tools

Nielsen/Circana data systems

Kantar data systems

Job description

Vinarchy is seeking a Category Development Manager to own key retailer relationships and use data-driven insights to shape category recommendations. You will influence both retail customers and internal teams, with support to broaden your expertise and storytelling style from day one.

You will grow into greater responsibility while contributing to Vinarchy's category vision, performance analysis, and new product initiatives.