Category Development & Trade Marketing Manager - Away from Home

Kraft Heinz Company; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Category Development & Trade Marketing Manager to drive growth in the Away From Home sector. This role offers the chance to blend strategic insights with hands-on execution, working closely with key wholesale customers to enhance brand visibility and market penetration. The ideal candidate will possess a strong analytical mindset, exceptional stakeholder management skills, and a customer-centric approach. Join a forward-thinking organization that values innovation and offers a flexible working environment, comprehensive training, and a meritocratic salary structure. This is a unique opportunity to make a significant impact in a thriving market.

Benefits

Flexible working approach

Private medical cover

Employee discount on Heinz products

Exclusive gym discounts

3 volunteering days per year

Market leading parental leave benefits

Premium membership to Calm App

Option to purchase additional holidays

Family-friendly work environment

Training & coaching opportunities

Qualifications

• 5+ years in Sales, Category Development, or Trade Marketing.
• Leadership experience managing teams/agencies for 3+ years.

Responsibilities

• Lead category insights and act as a trusted advisor for major customers.
• Build materials and tools for Sales to execute in-trade.

Skills

Analytical Skills

Stakeholder Management

Commercial Acumen

Customer-Centric Mindset

Education

Bachelor's Degree

Tools

MS Office (Excel, PowerPoint, Outlook)

Circana

Job description

Category Development & Trade Marketing Manager - Away from Home

Category Development & Trade Marketing Manager - Away from Home

Apply remote type Hybrid locations London - The Shard time type Full time posted on Posted Yesterday job requisition id R-91907

Job Description

We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.

This role will execute an even blend of Category Development responsibilities – such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities – such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers – understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.

What you’ll do:

• Cat Dev: Be the ‘trusted advisor’ and lead category insights for our customers. Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.
• Trade Marketing: Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.
• Trade Marketing: Build materials and 360 selling tools for Sales to execute in-trade.
• Internal (TM): Leader of execution for JBP-invested (D&A) branded activations in RTM.
• Internal (CD): Owner of category data, insights & RGM evaluations.

What you’ll need:

Education & Experience

• Experience in Sales, Category Development and/or Trade Marketing (guideline 5+ years).
• Leadership experience managing teams/agencies (guideline 3+ years).
• Deep knowledge of food & beverage dynamics in AFH channel.
• Bachelor’s degree preferred.

Technical Skills

• Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
• Highly proficient in data analytics and familiar with Cat Dev data and reporting tools – e.g. Circana.
• Highly proficient in understanding operator behaviour and translating Marketing plans into Trade plans.

Professional Attributes

• Commercial acumen – ability to convey a strong value proposition, with strong analytical skill.
• Leadership & stakeholder management – capable of engaging, inspiring and influencing peers & leaders.
• Execution excellence – strong focus on driving excellence in execution to deliver optimal results.
• Data-driven decision-making – ability to analyze market data and make strategic recommendations.
• Customer-centric mindset – ability to build strong meaningful relationships with wholesalers and operators.

What we offer you:

• An ambitious employer; we only want the best for our people!
• An industry-recognised career development pathway.
• A meritocratic salary and bonus structure.
• Excellent training & coaching opportunities to develop your skills and behaviours.
• Flexible and hybrid working approach, including ability to work from abroad.
• Family-friendly and inclusive work environment, backed by leadership-sponsored Business Resource Groups.
• Private medical cover & Digital GP.
• Market leading parental leave benefits & sponsored nursery scheme.
• Employee discount on Heinz products!
• 3 volunteering days per year (Soup Kitchen, Magic Breakfast).
• Option to purchase additional holidays.
• Exclusive gym discounts & cycle to work scheme.
• Premium membership to Calm App.

Location(s)

London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.