Category Analyst

SMG; Bradford; Hybride; GBP 35 000 - 52 000; Plein temps

Avantages offerts par ce poste

Discretionary bonus 10%

Wellbeing fund £1800/year

Headspace subscription

Uni Fund £500/year

Wellbeing days

Conferences (Summer & Winter)

Résumé du poste

SMG is seeking a Category Analyst to join our Morrisons Media Group team in Bradford. You’ll turn customer and campaign data into clear, actionable recommendations that guide media planning, brand growth and investment decisions.

You’ll champion MoreViu, Morrisons’ customer insight platform, and collaborate with internal teams and brand partners to translate insights into business impact. Excellent presentation and analytical skills are essential.

Qualifications

• Strong understanding of how retailers, brands or category teams use customer insight to make commercial decisions.
• Strong analytical capability with experience working across multiple customer or retail datasets.
• Ability to transform analysis into compelling commercial narratives.
• Experience producing presentation decks rather than simply reports.
• Excellent presentation and communication skills.
• Highly organised with the ability to prioritise multiple requests.
• Strong stakeholder management skills.
• Naturally curious with a problem-solving mindset.
• Advanced Excel skills.

Responsabilités

• Use consumer, sales and campaign data to generate actionable insight that informs media planning, demonstrates campaign effectiveness and identifies future opportunities for brand growth.
• Partner with colleagues across Connected Media and Client Services to provide insight that supports commercial conversations, audience planning and the development of retail media propositions.
• Lead the development and adoption of MMG's MoreViu platform, embedding it within the business and enabling colleagues to make the most of its customer and audience insight capabilities.
• Transform complex data into compelling stories and presentations that communicate clear, evidence-based recommendations to internal stakeholders and clients.
• Drive continuous improvement across MMG Insights by refining analytical approaches, sharing best practice and helping evolve the tools, processes and methodologies that support the team's delivery.

Connaissances

Analytical mindset

Presentation skills

Stakeholder management

Problem solving

Advanced Excel

Curiosity

Outils

MoreViu

Kantar

Circana

Dunnhumby

Nectar360

SQL

Description du poste

Location: 2 days a week at the Morrisons Head Office in Bradford

Who are we?

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

About the role

We are looking for a Category Analyst to join our Morrisons Media Group Team. You’ll help leading brands make smarter marketing decisions by turning customer and campaign data into clear, actionable recommendations. You’ll uncover customer trends and behaviours, identify opportunities for growth and assess campaign performance to shape brand strategy, marketing investment and future planning. As the subject matter expert for MoreViu, Morrisons’ customer insight platform, you’ll champion its use across the business and work closely with internal teams and brand partners to bring data into decision-making.

What you’ll do

• Use consumer, sales and campaign data to generate actionable insight that informs media planning, demonstrates campaign effectiveness and identifies future opportunities for brand growth.

• Partner with colleagues across Connected Media and Client Services to provide insight that supports commercial conversations, audience planning and the development of retail media propositions.

• Lead the development and adoption of MMG's MoreViu platform, embedding it within the business and enabling colleagues to make the most of its customer and audience insight capabilities.

• Transform complex data into compelling stories and presentations that communicate clear, evidence-based recommendations to internal stakeholders and clients.

• Drive continuous improvement across MMG Insights by refining analytical approaches, sharing best practice and helping evolve the tools, processes and methodologies that support the team's delivery.

What we’re looking for:

• Strong understanding of how retailers, brands or category teams use customer insight to make commercial decisions

• Strong analytical capability with experience working across multiple customer or retail datasets

• Ability to transform analysis into compelling commercial narratives

• Experience producing presentation decks rather than simply reports

• Excellent presentation and communication skills

• Highly organised with the ability to prioritise multiple requests

• Strong stakeholder management skills

• Naturally curious with a problem-solving mindset

• Advanced Excel skills

Desirable

• Experience using audience planning or customer insight platforms (MoreViu, Kantar, Circana, Dunnhumby, Nectar360, etc.)

• Understanding of retail media

• Experience with campaign measurement

• Knowledge of customer segmentation and audience planning

• SQL or other data querying experience

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

10% discretionary bonus

£1,800 yearly wellbeing fund (on top of your salary!)

Free Headspace subscription

£500 yearly “Uni Fund” for learning

4 extra Wellbeing Days off per year

Summer & Winter conferences + year-round celebrations

4pm finishes every Friday

Flexible and hybrid working

Explore all our benefits here

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