Client Manager

SMG; Bradford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

10% discretionary bonus

£1,800 yearly wellbeing fund (on top

Free Headspace subscription

£500 yearly "Uni Fund" for learning

4 extra Wellbeing Days off per year

Annual Summer conference + year-round

4pm finishes every Friday

Flexible and hybrid working

Job summary

SMG is seeking a dynamic leader to own end-to-end media capability development and drive supplier-funded loyalty campaigns across digital channels. You will manage offsite activations, partner with Media Planning, and leverage Morrisons' first-party data to deliver data-led growth.

The role requires strong leadership, stakeholder confidence, and a passion for retail media evolution. Join a values-driven team that embraces change, collaboration, and delivering measurable results for partners

Qualifications

• Experience leading high-performing teams and supporting ongoing skills development.
• Experience in sprint management, process scoping and delivery.
• Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
• The ability to interpret customer insights, performance metrics and campaign ROI.
• A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
• Confidence and credibility working with senior stakeholders.
• Strong interest in data, technology, audience targeting and the continued evolution of retail media.

Responsibilities

• Own end-to-end process development and implementation of new media capabilities.
• Lead the team responsible for planning and delivering supplier-funded loyalty campaigns, improving campaign planning and identifying data-led opportunities for growth.
• Own offsite campaign activation across Meta, TikTok and Amazon, including developing audiences using Morrisons' first-party data.
• Partner with SMG's Media Planning team to ensure campaigns are delivered effectively against supplier and agency agreements.
• Own the relationship with the third-party technology provider for onsite CPC media, influencing the capability roadmap and ensuring developments meet customer, supplier and business needs.
• Champion Morrisons' first-party customer data and audience capabilities, translating data and insight into compelling propositions that improve campaign relevance and performance.
• Collaborate across Client, Media Planning and New Media teams, as well as Morrisons stakeholders and external partners, to identify opportunities and develop effective solutions.
• Lead and develop your team, managing performance, driving accountability and maintaining high standards of delivery while fostering a positive, inclusive culture.
• Experience leading high-performing teams and supporting ongoing skills development.
• Experience in sprint management, process scoping and delivery.
• Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
• The ability to interpret customer insights, performance metrics and campaign ROI.
• A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
• Confidence and credibility working with senior stakeholders.
• Strong interest in data, technology, audience targeting and the continued evolution of retail media.

Job description

Role responsibilities

• Own the end-to-end process development and implementation of new media capabilities, defining requirements, sprint cycles and sustainable ways of working.
• Lead the team responsible for planning and delivering supplier-funded loyalty campaigns, improving campaign planning and identifying data-led opportunities for growth.
• Own offsite campaign activation across Meta, TikTok and Amazon, including developing audiences using Morrisons' first-party data.
• Partner with SMG's Media Planning team to ensure campaigns are delivered effectively against supplier and agency agreements.
• Own the relationship with the third-party technology provider for onsite CPC media, influencing the capability roadmap and ensuring developments meet customer, supplier and business needs.
• Champion Morrisons' first-party customer data and audience capabilities, translating data and insight into compelling propositions that improve campaign relevance and performance.
• Collaborate across Client, Media Planning and New Media teams, as well as Morrisons stakeholders and external partners, to identify opportunities and develop effective solutions.
• Lead and develop your team, managing performance, driving accountability and maintaining high standards of delivery while fostering a positive, inclusive culture.

  Experience leading high-performing teams and supporting ongoing skills development.

• Experience in sprint management, process scoping and delivery.
• Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
• The ability to interpret customer insights, performance metrics and campaign ROI.
• A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
• Confidence and credibility working with senior stakeholders.
• Strong interest in data, technology, audience targeting and the continued evolution of retail media.

About the role

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

We're the original pioneers in connected commerce marketing. Since 2008, we've been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today's retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

Company culture

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We're looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams. We value those who take ownership of their growth and bring fresh perspectives. That's why we're committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it's not just about filling a role but building the future together.

Benefits

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly "Uni Fund" for learning
• 4 extra Wellbeing Days off per year
• Annual Summer conference + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working