Campaign Lead — Multi-Channel Growth & Delivery

M&G plc; City of Edinburgh; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension up to 18%

Share Save plan

38 days annual leave

Inspiring Families policy

Private health & life cover

Job summary

M&G plc is seeking a Campaign Lead to drive the development and delivery of major campaigns across paid, owned and earned channels. The role demands strong strategic thinking, hands-on execution and the ability to manage budgets and agency partners while maintaining brand integrity.

You will translate brand strategy into connected campaign plans, collaborating with teams and senior stakeholders to deliver measurable results and learnings, with a hybrid working model in the UK.

Qualifications

• Proven experience leading integrated, multi-channel campaigns from strategy to delivery.
• Strong planning and delivery experience with budgets, agencies or production partners.
• Experience coordinating cross-functional teams in complex, multi-stakeholder environments.
• Excellent communication and influencing skills with senior stakeholders.
• Experience using audience insight and campaign data to set success measures and improve activity.

Responsibilities

• Translate brand and marketing strategy into clear, connected campaign plans.
• Lead delivery from brief to launch, measurement, optimisation and learning.
• Collaborate with colleagues and agency partners to deliver across paid, owned and earned channels.
• Write briefs, provide feedback, manage scope and costs, and build partnerships for better output.
• Track performance and turn findings into practical improvements.

Skills

Campaign leadership

Budget management

Cross-functional coordination

Stakeholder influence

Audience insight

Brand governance

Job description

M&G plc is seeking a Campaign Lead to drive the development and delivery of major campaigns across paid, owned and earned channels. The role demands strong strategic thinking, hands-on execution and the ability to manage budgets and agency partners while maintaining brand integrity.

You will translate brand strategy into connected campaign plans, collaborating with teams and senior stakeholders to deliver measurable results and learnings, with a hybrid working model in the UK.