Campaign delivery analyst

Pontoon; Halifax; Hybrid; GBP 65,000 - 101,000; Full time

Job summary

Pontoon is seeking a Campaign Delivery Analyst for Bristol or Halifax, offering hybrid work with 2 days per week on site. The 6-month contract role sits in Data and Analytics Delivery and involves data-driven customer communications across DM, email and SMS.

The role focuses on campaign delivery, data analysis and continuous improvement, working within a cross-functional team to strengthen customer relationships and value.

Qualifications

• Understanding of campaign management principles and processes.
• Experience using SQL or a similar coding language.
• Strong written and verbal communication skills.
• Excellent planning, organisation and time-management capabilities.

Responsibilities

• Campaign Delivery: Support the planning, implementation and execution of customer campaigns using existing tools, including Teradata CIM, in line with the organisation's contact strategy.
• Data Analysis and Personalisation: Use SQL or similar coding language to work with customer data and deliver personalised interactions.
• Continuous Improvement: Enhance campaign processes and interaction portfolio to improve customer experience and efficiency.
• Platform Transformation: Support the transition to new campaign delivery platforms and operating models.
• Planning and Organisation: Manage workloads, delivery plans and coordinate campaign activities to ensure on-time completion.
• Stakeholder Collaboration: Work across teams and identify opportunities to improve outcomes.

Skills

Campaign management

SQL

Communication

Planning

Teamwork

Tools

Teradata CIM

Job description

Campaign delivery analyst

Bristol or Halifax - hybrid 2 days per week

6 month contract

Inside ir35

Department: Data and Analytics Delivery

Platform: Customer Communications | Business Area: Chief Digital Office

Role Purpose

The Campaign delivery Analyst supports the delivery of data-driven, personalised customer communications that strengthen customer relationships and increase customer and organisational value. Working within a cross-functional team, the role focuses on campaign delivery, customer data analysis and continuous improvement across direct mail (DM), email and SMS channels.

Key Responsibilities

• Campaign Delivery: Support the planning, implementation and execution of customer campaigns using existing tools, including Teradata Customer Interaction Manager (CIM), in line with the organisation's contact strategy.
• Data Analysis and Personalisation: Use SQL or similar coding languages to work with customer data, identify targeting opportunities and deliver more relevant, personalised customer interactions through preferred channels.
• Continuous Improvement: Enhance campaign processes, techniques and the interaction portfolio to improve customer experience, operational efficiency and risk management.
• Platform Transformation: Support the transition to new campaign delivery platforms, processes and operating models while maintaining effective campaign delivery.
• Planning and Organisation: Manage workloads, maintain detailed delivery plans, coordinate campaign activities and ensure projects are completed accurately and on time.
• Stakeholder Collaboration: Work effectively across teams, communicate requirements clearly and identify opportunities to improve business outcomes.

Essential Skills and Experience

• Understanding of campaign management principles and processes.
• Experience using SQL or a similar coding language.
• Strong written and verbal communication skills.
• Excellent planning, organisation and time-management capabilities.
• Ability to work collaboratively within a large team and independently when required.
• Effective workload management and a commitment to timely delivery.

Desirable Skills and Attributes

• Experience working with large customer datasets.
• Customer-focused, impact-driven and motivated to improve customer outcomes.
• Proactive in identifying issues, opportunities and process improvements.
• Strong stakeholder engagement, influencing and requirements-gathering skills.
• Adaptability when working with evolving technologies, processes and operating models.

Expected Outcomes

• Timely and accurate delivery of customer communications campaigns.
• Improved customer targeting, personalisation and channel relevance.
• More efficient campaign processes and reduced operational risk.
• Effective support for campaign platform and operating model transitions.
• Strong stakeholder relationships and measurable improvements in customer and business value.

Candidate Profile

An analytical, organised and proactive individual who combines technical capability, campaign management understanding and stakeholder collaboration to deliver effective, personalised customer communications.

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